ElementalTV Unveils Game-Changing 1Audience
ElementalTV, a leader in the connected TV (CTV) advertising sector, has introduced 1Audience, a groundbreaking platform that redefines audience access for programmatic buying. This AI-driven tool enables publishers to connect directly with advertisers, making the purchasing of CTV ads based on audience data more streamlined.
Fremantle Partners with ElementalTV
In a key partnership, Fremantle has become the first publisher to adopt 1Audience. This collaboration allows Fremantle to offer its expansive CTV content library directly to advertisers, leading to improved audience targeting and greater efficiency throughout the supply chain.
Highlights of 1Audience
1Audience empowers publishers by enabling them to sell their audiences straight to advertisers. This approach boosts transparency and precision in targeting efforts. The platform employs AI-driven Smart Curation to analyze a variety of data points from publisher traffic, aligning this data with an identity graph. As a result, it allows for real-time audience segmentation, merging demographic, behavioral, and contextual insights to build custom data-activated Programmatic Marketplaces (PMPs).
Insights from the CEO
Omer Latif, CEO of ElementalTV, points out that since 76% of CTV advertisers are now focused on audience-driven buying, 1Audience gives publishers a powerful tool to meet the growing demand. The platform enhances the framework for buying and selling CTV ad space, providing more accurate targeting and complete control over inventory.
Access to Popular Titles
Using 1Audience, advertisers can tap into Fremantle's acclaimed library, which includes beloved shows such as America's Got Talent, The Price is Right, and Family Feud. Together, these shows reach more than 100 million households. The direct-to-publisher approach improves supply path optimization, boosting brand safety and enabling more cost-effective advertising initiatives.
Driving Innovation and Efficiency
Matt Katrosar, Fremantle's Senior Vice President of Global Advertising Sales & Strategy, notes that 1Audience's launch will help them bring their content library into the programmatic marketplace more effectively. This direct access not only enhances the advertising experience but also solidifies the connection between content and audiences through AI-enhanced audience curation.
Revolutionizing CTV Advertising
The launch of 1Audience highlights ElementalTV's dedication to ongoing innovation in the CTV advertising realm. By integrating cutting-edge AI insights with programmatic delivery, the platform enables publishers to maximize their inventory value while giving advertisers a direct avenue to high-quality, data-driven audiences.
About ElementalTV
Founded in 2020 and based in California, ElementalTV is transforming the CTV advertising industry with advanced technology tailored for publishers. Their inventive approach helps publishers realize the full potential of their inventory through direct audience curation and transparent programmatic transactions. ElementalTV is committed to empowering publishers, boosting revenue, and facilitating targeted, data-rich advertising experiences.
About Fremantle
As a global powerhouse in creating and distributing captivating content, Fremantle boasts a wide array of genres within its portfolio. The company emphasizes amplifying local stories on an international stage, producing major entertainment formats, international dramas, critically acclaimed films, and high-caliber documentaries—all of which have resonated with audiences around the world.
Frequently Asked Questions
What is 1Audience by ElementalTV?
1Audience is an AI-driven platform that allows publishers to sell their audiences directly, simplifying programmatic advertising for connected TV.
Who is the first publisher to join 1Audience?
Fremantle is the inaugural publisher to utilize the 1Audience platform, making its diverse CTV content library available to advertisers.
How does 1Audience benefit advertisers?
The platform gives advertisers straightforward access to valuable audiences while enhancing transparency, ensuring brand safety, and improving campaign efficiency.
What types of content are available on 1Audience?
Advertisers can access a variety of iconic shows through Fremantle on 1Audience, including well-known titles like America's Got Talent and Family Feud.
How is AI utilized within 1Audience?
1Audience employs AI-driven Smart Curation to assess various data points for real-time audience segmentation, thus enhancing advertisers' targeting capabilities.
