Element Logic Rebrands for Strategic Growth
In a bold move towards the future, Element Logic has officially transitioned from SDI Element Logic to simply Element Logic. This rebranding signifies not just a change in name but a strategic evolution aimed at solidifying the company's position as a leader in the warehousing automation industry.
Strategic Integration under a Single Brand
With 90 years of combined experience, this unification allows Element Logic to streamline its operations while enhancing its service offerings. By bringing its expertise under one roof, the company is set to provide clients with increased global reach and local support, a unique combination that promises innovative solutions to warehouse management.
CEO Insights on Market Expansion
"Our focus on the Americas is critical, as it represents a significant market that continuously seeks trusted partners in warehouse automation," stated Ankush Malhotra, Group CEO of Element Logic. The integration places Element Logic in a prime position to leverage its global knowledge while staying rooted in local best practices to meet client needs.
Emphasizing Future Growth
The rebranding comes at a pivotal time, amidst rapid expansion and advancements in technology. This change reflects Element Logic's commitment to simplifying complex warehouse operations using advanced technology and intelligent automation, making it clear that the company is dedicated to meeting current and future demands.
Promise of Continuous Quality
Despite the name change, clients can expect a seamless transition in service quality. Element Logic remains devoted to delivering high-caliber solutions that have become synonymous with its brand. Robert Humphry, EVP at Element Logic, noted, "Our commitment to innovation ensures uninterrupted service for our clients, reaffirming our position as a reliable partner for optimizing logistics operations."
What Clients Should Anticipate
- Transition to the new website: elementlogic.us
- Emails will now come from the new domain: @elementlogic.us
- Clients are encouraged to follow the new social media channels on LinkedIn, Facebook, and YouTube.
- Communication about the brand changes will be shared proactively.
- Association with the refreshed name and logo will be reinforced through various channels.
A New Chapter for Element Logic
Element Logic is set to expand its global presence while cultivating innovative strategies to meet the challenges of modern warehouse management. The new brand identity marks a significant chapter in the company's journey, one driven by growth, adaptability, and commitment to excellence.
About Element Logic
Element Logic has established itself as a technology frontrunner in automating warehouses, helping clients achieve a competitive edge. Founded in the mid-1980s and headquartered in Norway, Element Logic has emerged as the first and largest AutoStore partner worldwide. With a reported revenue of approximately US$510 million in 2023, the company's offerings span automated robotic solutions, software, and consulting services.
Frequently Asked Questions
What prompted the rebrand to Element Logic?
The rebrand signifies a strategic move towards consolidating the company’s identity to reflect its 90 years of expertise and commitment to warehouse automation.
How will this rebranding affect current clients?
Clients can expect the same high-quality service, with a continued focus on innovative solutions in warehouse automation.
What new services can clients expect from Element Logic?
The rebranding is intended to enhance the scalability and deployability of solutions offered, leveraging both local expertise and global knowledge.
Where can clients find more information about the new brand?
Clients can visit the new website at elementlogic.us for updates and information.
Who can be contacted for media inquiries?
For media inquiries, Maria Elena Ladron de Guevara, Director of Marketing for Americas, can be contacted at (818) 890.6002 ext. 279 or via email at maria.elena@elementlogic.us.
