Eilish Fragrances Unveils Your Turn II: A New Era of Scent
The woody-fruity eau de parfum captures a darker, more alluring side of Eilish's fragrance creativity.
Eilish Fragrances is proud to announce the introduction of Your Turn II, evolving from the award-winning fragrance collection's Your Turn. This captivating scent represents a bold new chapter crafted in collaboration with the acclaimed Billie Eilish and the global beauty powerhouse, Parlux. The fragrance features a sophisticated woody-fruity profile that plays with contrasts, revealing a sensual depth crafted for today's fragrance enthusiasts.
A Distinctive Fragrance Experience
Your Turn II opens with a vibrant mix of the spicy warmth of pimento berry and the lush sweetness of mirabelle plum, rounded out by crisp green cassis leaves. As it develops, the scent transitions into a heart of fig nectar, black tea leaves, and vanilla orchid, before settling into a rich, grounded base featuring natural vetiver and cedarwood to create a lasting impression.
A Sculptural Design
Focusing on innovative design, Your Turn II reinterprets its predecessor's iconic stacked-dice silhouette into a tactile representation. This edition features a soft-touch matte finish that adds a sense of warmth, complemented by elegantly embossed pips. The new texture encourages interaction, allowing users to connect with the fragrance on a deeper level, making the bottle feel like a cherished item from Billie's personalized universe.
Billie's Artistic Vision
During its creation, Billie Eilish was drawn to the profound complexity of Your Turn II. "I am fascinated by fragrances that have layers that unfold mysteriously," she expressed. "This scent strikes a balance between warmth and fruitiness while also having a smoky mystery. It invites discovery right from the first whiff."
Deepening the Eilish Fragrances Story
The collaboration with Billie Eilish has been essential all along, as noted by Lori Singer, President of Parlux. "Working alongside Billie has fostered a partnership based on creativity and authenticity. With Your Turn II, we enhance not just the existing fragrance, but also the overall narrative of Eilish Fragrances as a remarkable brand that pushes creative boundaries while holding true to Billie's unique vision."
Your Turn II resonates within a context of rising success for Eilish Fragrances. Since its market debut in 2021, the brand has reached significant commercial milestones through partnerships with Ulta Beauty and international retailers, receiving accolades such as multiple Consumer Choice Awards from The Fragrance Foundation. This latest fragrance builds upon the established success of the initial Your Turn, reinforcing Billie Eilish's belief in fragrance as both a personal expression and an artistic statement.
Commitment to Clean Beauty
All fragrances from Eilish Fragrances, including Your Turn II, adhere to vegan and paraben-free standards, crafted with clean ingredients. The packaging is printed using Envirofoil and is made with 100% renewable wind energy, ensuring the fragrance is certified cruelty-free through PETA's Global Beauty Without Bunnies program.
Your Turn II details: launching exclusively through BillieEilishFragrances.com, it will be available as a 3.4 oz Eau de Parfum priced at $90. The full collection will offer various sizes including 1.7 oz ($80), 1 oz ($70), and a 0.34 oz travel spray for $30, with additional retail availability at Ulta Beauty and select international markets expected in Spring 2026.
About Eilish Fragrances
Founded by Grammy and Academy Award-winning artist Billie Eilish, Eilish Fragrances embodies a journey of vegan, cruelty-free, clean-formulated scents that celebrate emotion and self-expression. Acclaimed for award-winning compositions and sculptural designs, the brand is redefining contemporary fragrance through intentional design and compelling storytelling.
Frequently Asked Questions
1. What is the inspiration behind Your Turn II?
Your Turn II draws inspiration from a desire to create a layered fragrance that evokes emotions, capturing elements that are both warm and mysterious.
2. When will Your Turn II be available?
Your Turn II is set to launch at BillieEilishFragrances.com on a specified date, with retail availability following shortly thereafter in select locations.
3. What sizes will be available for Your Turn II?
The fragrance will be available in several sizes including 3.4 oz, 1.7 oz, 1 oz, and a travel-friendly 0.34 oz spray.
4. Is Your Turn II cruelty-free?
Yes, all products from Eilish Fragrances, including Your Turn II, are certified cruelty-free.
5. What are the main notes in Your Turn II?
The fragrance features notes of pimento berry, mirabelle plum, fig nectar, black tea leaves, vanilla orchid, vetiver, and cedarwood, creating a rich sensory experience.
