Making a Difference: Edward Jones and Big 12 Together
In an exciting new collaboration, Edward Jones and the Big 12 Conference have joined forces with a commitment to make a positive impact on communities. The wealth management firm has pledged $250,000 to alleviate food insecurity affecting families across the 16 regions represented by the Big 12. This partnership is highlighted at the celebrated Big 12 Football Championship game.
Addressing Food Insecurity Head-On
At the core of this initiative is the "Big 12 Championship Drive Against Hunger," aimed at providing much-needed support to local food banks. As the New Year approaches, many families find themselves struggling due to rising costs, making this partnership even more timely and crucial.
A Path to Empowerment Through Engagement
At the AT&T Stadium's Fan Zone during the championship game, attendees will take part in an impactful activity by packing meal boxes through Lovepacs. This effort will deliver meals to over 100 families in North Texas, contributing more than 2,000 pounds of food to local food banks.
The Broader Reach of Support
Moreover, Edward Jones will extend its generosity by donating $12,000 to food banks in each of the 16 Big 12 communities, emphasizing that its commitment transcends just one location.
Engaging Fans and Fostering Volunteerism
Additionally, Edward Jones is encouraging fans to support this cause through a dynamic social media campaign. Each share of the campaign’s content will prompt Edward Jones to donate an additional dollar—up to $50,000—to Lovepacs. This reflects the firm’s dedication to community engagement.
Student athletes and staff from Big 12 universities will also have the opportunity to volunteer at local food banks, ensuring that this initiative fosters a spirit of giving and connection.
Inspiring Generational Change
Edward Jones recognizes that financial fulfillment is unique to each individual. As Hema Widhani, Principal and Chief Brand, Experience and Marketing Officer at Edward Jones, articulates, financial success can manifest as meaningful relationships and lasting traditions. This partnership showcases not only their commitment to financial well-being but also to honoring what truly matters in people’s lives.
Investing in Future Leaders
The impact of this partnership extends beyond community support. For example, Edward Jones will participate in the annual Big 12 Career Tour, helping student athletes explore diverse career paths. Through panel discussions, Edward Jones will bridge connections between budding professionals and the financial sector.
Scholarships for Bright Futures
A highlight of the championship event will be the presentation of the Next Play Challenge. Two Big 12 students will compete for a $10,000 scholarship sponsored by Edward Jones, underlining the firm’s investment in empowering youth and fostering talent.
About Edward Jones
Edward Jones stands as a premier financial planning firm in North America, with over 20,000 financial advisors serving upwards of 9 million clients, overseeing a significant total of $2.4 trillion in client assets. Their mission centers on forging positive impacts that enhance lives, communities, and society. With a widespread presence in 68% of U.S. counties, Edwards Jones is committed to helping more people achieve what is most significant to them in their financial pursuits.
About the Big 12 Conference
Marked by a history of excellence, the Big 12 Conference embraces 30 years of success in collegiate athletics, showcasing 16 universities across ten states. The Conference is committed to fostering talent and sportsmanship, with a legacy that includes 91 NCAA national championships and numerous individual accolades. Under the innovative leadership of Commissioner Brett Yormark, the Conference continues to thrive and adapt in a rapidly evolving collegiate landscape.
Frequently Asked Questions
What is the primary goal of the Edward Jones and Big 12 partnership?
The partnership aims to combat food insecurity across the 16 Big 12 communities, providing significant support to local food banks.
How much is Edward Jones contributing to this initiative?
Edward Jones is committing $250,000 towards addressing food insecurity in the Big 12 communities.
What activities will participants engage in during the championship game?
Attendees at the AT&T Stadium Fan Zone will pack meal boxes for families in need and participate in community engagement events.
How does Edward Jones plan to engage fans in their campaign?
Edward Jones invites fans to share social media content related to the campaign, promising to donate a dollar for each share, up to $50,000.
What opportunities do student athletes have through this partnership?
Student athletes will have access to career exploration opportunities during the Big 12 Career Tour, as well as the chance to compete for scholarships.
