Edge by Pinnacle Live Launches to Transform Events Experience

Introducing Edge by Pinnacle Live

Pinnacle Live proudly announces the launch of Edge by Pinnacle Live, a full-service experience agency dedicated to revolutionizing the realm of brand activations and live events. With a foundation laid by seasoned event professionals, Edge is equipped to innovate and execute dynamic marketing campaigns designed to create memorable live experiences.

Mission and Vision

At the core of Edge's philosophy is the desire to deepen brand connections with their audiences. The agency recognizes that the future of human interaction transcends conventional methods, marking 2025 as the pivotal year for their debut.

Leadership Insights

Elizabeth Jean Poston, the Head of Agency and Senior Vice President of Growth, emphasizes their competitive edge. "While the industry tends to highlight the human aspect of connection, there's often a misconception that this human touch contradicts the intelligent use of technology. We assert that brands should harness both technology and the human experience to thrive in today's market," she states. Poston further insists that in the fast-evolving landscape of 2025, staying at the forefront of possibility is crucial.

Innovative Approach

Natalie De Fazio, President of Pinnacle Live, expresses her excitement about the agency. "Our team’s wealth of experience and passion for innovation enable us to craft exceptional creative solutions, enhancing brand storytelling in profound ways. Edge is dedicated to crafting unforgettable moments that resonate deeply with audiences," she says.

Pushing Boundaries

Mike Silvestro, Senior Vice President of Creative & Technology at Edge, adds, "Edge is focused on pioneering new frontiers and creating unforgettable experiences. Our commitment to collaboration and innovation guarantees that we will produce impactful moments that amplify our clients' stories," he explains.

Upcoming Launch at PCMA Convening Leaders

Edge will officially unveil its branding at the upcoming PCMA Convening Leaders event. The agency is currently working with various clients across multiple sectors, offering tailored brand campaigns and strategic consultations.

About Edge

Edge by Pinnacle Live serves as an experience agency that fosters meaningful connections through immersive, measurable brand experiences. Founded by industry veterans, the agency is dedicated to driving transformation, sparking joy, and crafting engaging narratives that blend humanity with technology.

About Pinnacle Live

Pinnacle Live was established in 2021 by a team of audio-visual production experts. The agency specializes in crafting and delivering exceptional meetings and live event experiences for the hospitality sector, event coordinators, and corporate productions. Operating at the intersection of turn-key event production, creativity, logistics, and engaging activations, Pinnacle Live strives to enhance expectations for in-person, virtual, and hybrid events.

Frequently Asked Questions

What is Edge by Pinnacle Live?

Edge by Pinnacle Live is a full-service experience agency that focuses on creating immersive brand activations and live events.

Who founded Edge by Pinnacle Live?

The agency was founded by a passionate team of event veterans with extensive experience in large-scale live events and immersive technology.

What is the mission of Edge?

Edge aims to strengthen the connection between brands and their audiences through innovative and engaging experiences.

When will Edge officially launch its brand?

Edge will officially unveil its brand at the PCMA Convening Leaders event.

What type of services does Pinnacle Live provide?

Pinnacle Live offers comprehensive solutions for meetings and live events, including production, creative services, and logistical support.

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