Eddie Bauer Unveils the World Mastercard for Adventure Seekers
Eddie Bauer has introduced the Eddie Bauer World Mastercard in partnership with Imprint, a modern provider of co-branded credit cards. The card replaces the brand’s previous private-label offering and is built to deepen customer engagement with richer, easier-to-use rewards. It’s aimed at people who live outdoors, shop often, and want their everyday spending to work a little harder for them.
Rewards That Reach Beyond the Store
With the Eddie Bauer World Mastercard, every dollar spent at Eddie Bauer earns rewards. The program also stretches beyond the brand, so you can pick up increased points on daily essentials like gas and groceries, plus dining and travel. In short: buy a jacket, earn points. Fill the tank, earn points. Grab dinner, earn points. The goal is simple—make frequent spending feel more rewarding and make Eddie Bauer shopping even more compelling.
No Annual Fee, Plus Extras That Matter
The card comes with no annual fee, keeping it accessible without adding another cost to your wallet. Cardholders get early access to limited-edition Eddie Bauer products and key sales events, free return shipping, and the suite of World Mastercard benefits that come with the network. Together, these perks make it easier to gear up, try new products, and shop with confidence.
Imprint’s Approach: Build Value, Build Loyalty
Imprint has spent the year rolling out co-branded credit cards with well-known brands, and the Eddie Bauer World Mastercard marks another milestone. The launch underscores Imprint’s focus on creating tailored financial products that deepen loyalty and open new revenue streams—while staying aligned with what the partner brand stands for. For Eddie Bauer, that means outfitting customers with quality gear and a smoother path to the next adventure.
A Partnership Focused on the Customer
Tim Bantle, the CEO of Eddie Bauer, shared his enthusiasm about the new partnership: "At Eddie Bauer, our legacy is rooted in providing customers with bold, high-quality products that empower their adventures. Thanks to Imprint’s innovative technology, the upgraded Eddie Bauer World Mastercard allows us to further this mission, delivering a personalized experience that makes our customers’ adventures even more rewarding."
Personalization and Choice, Built In
The shift in how people shop has made tailored experiences essential. Marie Elizabeth Aloisi, Executive Vice President of U.S. Market Development at Mastercard, noted, "Together with Imprint and Eddie Bauer, we're curating a blend of personalization and choice – two critical factors for fostering customer loyalty in today’s digital age." It’s a clear signal that the program is designed to meet you where you are—how you shop, where you spend, and what you value.
Security and Convenience, Every Time You Pay
Cardholders are protected by Mastercard’s Zero Liability Protection, which helps shield you from unauthorized transactions. That added layer of security means you can focus on the benefits—earning rewards, accessing exclusive offers—while knowing your account has built-in protections when something goes wrong.
Where to Learn More
If you want the full rundown—how to apply, how rewards accrue, and the complete list of benefits—those details are available on the official Eddie Bauer website. You’ll find clear steps for getting started and a comprehensive look at what the card offers, all designed to make the shopping experience more rewarding from day one.
About Eddie Bauer
For over a century, Eddie Bauer has outfitted explorers and everyday adventurers with high-quality apparel, footwear, accessories, and gear. The brand sells online and through more than 200 stores worldwide, staying committed to durable products that support life outdoors.
About Imprint
Founded in 2020, Imprint is a technology company focused on co-branded credit card programs for beloved consumer brands. Its products are built to strengthen customer loyalty through practical, modern financial solutions.
Frequently Asked Questions
What is the Eddie Bauer World Mastercard?
It’s a co-branded credit card from Eddie Bauer and Imprint that replaces the previous private-label card. The card is designed to reward purchases at Eddie Bauer and also earns on everyday spending beyond the brand.
What benefits does the card offer?
You can earn rewards on purchases at Eddie Bauer and on categories like gas, groceries, dining, and travel. There’s no annual fee, plus access to early product releases and sales events, free return shipping, and World Mastercard benefits.
How do I apply?
Application steps and the full benefit details are available on the official Eddie Bauer website. You’ll find what you need to start your application and review the program before you apply.
Is there an annual fee?
No. The Eddie Bauer World Mastercard has no annual fee, making it straightforward to keep and use for everyday purchases.
How is my account protected?
Purchases are covered by Mastercard’s Zero Liability Protection, which helps protect you from unauthorized transactions so you can shop with added confidence.
