ECD Auto Design and Roush Join Forces on Classic Mustangs
ECD Automotive Design, Inc. (Nasdaq:ECDA), known for restoring and reimagining classic vehicles, has partnered with Roush, a leader in high-performance automotive solutions. Together, they’re setting out to reframe what a custom classic Mustang can be—pairing advanced engineering with the lines and feel that made Ford Mustangs iconic in the first place.
What Each Company Brings to the Table
ECD Auto Design has built its name on luxury restorations that blend old-school character with modern capability. Roush, long associated with precision and power, specializes in creating performance engines that are as dependable as they are thrilling. By teaming up, ECD and Roush are marrying design and engineering in a way that’s meant to raise the bar for custom classic builds.
A Fresh Take on Classic Mustang Builds
As part of this collaboration, ECD will offer Roush engines in its bespoke classic Mustang lineup. The spotlight is on the 1967–68 models—cars that carry timeless presence—now set to pair that presence with contemporary performance. With Roush’s proven engineering under the hood, the result aims to be a driving experience that feels nostalgic at a glance and thoroughly modern once you’re on the move.
Performance at the Core
ECD will initially make the ROUSH 347 SR engine the standard choice for its Mustang builds. It’s designed to deliver both reliability and punch, laying down a strong foundation for everyday enjoyment and spirited drives alike.
Choose Your Power, Your Way
For clients who want more, the standard ROUSH 347 SR can be upgraded to other high-performance options, including the ROUSH 347 IR and the ROUSH 427 SR. This range lets each owner shape the car’s character to their taste, tailoring response and feel to how they like to drive.
Craftsmanship Meets Engineering
ECD’s commitment to meticulous build quality aligns naturally with Roush’s engineering standards. As Elliot Humble, Co-Founder and Chief Technology Officer at ECD, notes, this alliance will “take our custom classic Mustangs to a new level of performance and reliability,” reinforcing a shared focus on doing things the right way, down to the details.
Shared Standards, Shared Goals
Jason Furr, Vice President of Business Development at Roush, echoes that alignment, pointing to the fit between ECD’s attention to detail and Roush’s technical depth. The partnership centers on delivering an exceptional product—one that meets high performance expectations while staying responsive to what customers want from a bespoke build.
ROUSH 347 SR: Key Specifications
The ROUSH 347 SR anchors these custom builds. Thoroughly machined and dyno-tested, it’s built for dependable power with components chosen for strength and consistency. Highlights include:
- Displacement: 347 cubic inches
- Power: 410 hp
- Torque: 400 ft-lbf
- Cylinder Block: 8.200" Iron
- Crankshaft Type: Steel
- Crankshaft Stroke: 3.250 in
- Piston Type: Forged Aluminum
- Conrod Type: Steel H-Beam
- Timing Chain: Double Roller
- Lifter: Hydraulic Roller
- Cylinder Head: Aluminum
- Intake Port: CNC
- Intake Manifold Material: Aluminum
- Intake Manifold Config: Dual Plane
- Fueling: Carburetor
- Fuel Grade: Premium Gasoline
- Oil Weight: 10W-30
- Max Engine Speed: 6250 rpm
Taken together, these specs point to a responsive small-block built for crisp throttle feel and durability. Carbureted fueling keeps the experience period-correct, while modern internals and testing aim to make that classic character dependable mile after mile.
Inside ECD Auto Design
Founded in 2013 by three automotive enthusiasts, ECD Auto Design focuses on luxury restorations that blend classic aesthetics with contemporary performance. Each vehicle is a one-off, shaped in collaboration with the client and refined over more than 2,200 hours of build time. The company’s expansive headquarters—known as the “Rover Dome”—brings skilled technicians together under one roof to oversee design, engineering, and finishing with tight control over quality.
Built by Specialists, Guided by Craft
ECD’s team includes masters of their disciplines, and that expertise shows in the fit, finish, and feel of each vehicle. The aim is consistent: craft something personal, performative, and lasting while staying at the leading edge of what a luxury restoration can be.
Frequently Asked Questions
Why are ECD and Roush collaborating?
The partnership brings Roush’s high-performance engines into ECD’s custom classic Mustang builds, combining dependable power with the luxury fit and finish ECD is known for.
What engine comes standard in these Mustang builds?
The ROUSH 347 SR is the standard engine, chosen for its blend of reliability and strong, engaging performance.
Can I upgrade the engine in my build?
Yes. Clients can step up from the ROUSH 347 SR to other Roush options, including the ROUSH 347 IR and the ROUSH 427 SR, to match their preferred driving feel.
What does ECD focus on when restoring a vehicle?
ECD emphasizes luxury, innovation, and bespoke details—delivering modern performance while preserving classic aesthetics through a collaborative, detail-driven process.
When did ECD Auto Design get its start?
ECD was founded in 2013 by three automotive enthusiasts and has since focused on high-quality, luxury restorations shaped closely with each client.
