Easy Mile Fitness Expands into Oregon
Easy Mile Fitness, a recognized franchisee of Planet Fitness, has recently announced that it has acquired nine existing Planet Fitness locations in Oregon, previously owned by the Lubrano Franchise Group. This important acquisition signifies Easy Mile's entry into the Pacific Northwest, highlighting its ongoing commitment to growth and community involvement.
Strategic Location Acquisition
The newly acquired gyms are positioned in the flourishing cities of Portland and Eugene. By expanding in these dynamic markets, Easy Mile Fitness is seizing the opportunity to meet the growing demand for fitness services across Oregon. With this latest move, the company now operates 50 fitness centers across six regions, including Florida, Georgia, South Carolina, Puerto Rico, Ontario, Canada, and now, Oregon.
An Enthusiastic Expansion
Philip Amato, Chief Operating Officer of Easy Mile Fitness, shared his enthusiasm regarding the acquisition: "We couldn't be happier adding nine clubs to our growing portfolio. We are excited to move beyond the Southeast and establish our presence in the Pacific Northwest." His remarks highlight the company’s alignment with its growth objectives and vision of becoming a leading franchisee within the Planet Fitness family.
Why Easy Mile Fitness?
Easy Mile Fitness emphasizes community engagement and aims to enhance the fitness journey for every member. With the acquisition, the company anticipates implementing significant improvements, including locally tailored marketing strategies and potential plans for new facilities that enhance the member experience.
Leadership's Perspective on the Transition
Octavio Lubrano, CEO and Owner of OKTA Holdings, the former franchise operator, reflected on the emotional aspect of this transition: "As a family-owned business since 2011, selling was a challenging decision. However, we feel confident that Easy Mile Fitness has the expertise to significantly enhance the Planet Fitness brand in Oregon." His perspective conveys a strong belief in Easy Mile's vision and operational capacity to benefit the local community.
A Unique Commitment
Kalpana Lubrano, COO and Owner of OKTA Holdings, resonated with this sentiment, saying, "Transferring our business to another family-owned operator felt like a natural transition for OKTA Holdings. We trust that Easy Mile Fitness will maintain operational excellence as they lead the market in the Pacific Northwest." This cooperative spirit between family-run businesses embodies the shared values within the fitness community.
The Role of Legal and Financial Expertise
For this acquisition, Easy Mile Fitness has engaged a range of professionals to provide legal and financial guidance. They received advisory support from firms like North Point Mergers and Acquisitions, ensuring a smooth transition while upholding robust operational standards. Members can expect a seamless continuation of the excellent service they know as day-to-day operations shift immediately.
About Easy Mile Fitness
Easy Mile Fitness operates as a multi-unit franchisee of Planet Fitness health clubs, primarily located in the Southeast and now in the Pacific Northwest. Founded in Boston, MA, the company is dedicated to enriching community lives through committed staff who embody the values of Planet Fitness. Easy Mile Fitness strives to create a welcoming, non-intimidating atmosphere that captures what Planet Fitness truly represents.
About Planet Fitness
Established in 1992, Planet Fitness has expanded to become one of the largest fitness center operators worldwide. By June 30, 2024, the company had nearly 19.7 million members across 2,617 locations globally. Its mission centers on enhancing lives through welcoming environments and quality fitness experiences, famously branded as the Judgement Free Zone.
Frequently Asked Questions
What led to Easy Mile Fitness acquiring locations in Oregon?
This acquisition is part of Easy Mile Fitness's strategy to broaden its reach and serve new communities in the Pacific Northwest.
How many locations does Easy Mile Fitness operate?
Following this acquisition, Easy Mile Fitness operates a total of 50 locations across various regions.
What are the future plans for these new locations?
Easy Mile Fitness intends to implement localized marketing strategies and may pursue new construction to enhance the member experience.
Who were the key players in this acquisition?
Key figures in this transaction include Philip Amato, Octavio Lubrano, and Kalpana Lubrano, all of whom played important roles in facilitating the transition.
What is the mission of Easy Mile Fitness?
Easy Mile Fitness's mission is to improve community lives through dedicated team members that uphold the values of Planet Fitness.
