Dynata Granted ISO 20252 Certification for Quality Assurance
US Certification Supplements Existing Certification in the UK and Australia, Reinforces Commitment to Global Data Quality Standards
Dynata, a leader in first-party consumer insights, has reached a significant milestone by securing its ISO 20252:2019 certification in the United States. This achievement complements its existing certifications in the UK and Australia, reflecting a rigorous commitment to high-quality data integrity across its global operations.
The company successfully completed extensive evaluations that scrutinized its operational processes, documentation, and internal controls, showcasing its alignment with the stringent ISO standards.
Achieving the ISO 20252 certification entails a meticulous audit designed to verify compliance with demanding international criteria that prioritize data consistency, transparency, and reliability.
Key Evaluation Areas of the Certification Process
The certification rigorously reviews various aspects of Dynata's operations including:
1. Project Management and Client Communication
Assessing how projects are managed and how effectively communication occurs with clients ensures that every aspect of the service from inception to delivery is efficient and clear.
2. Sampling and Data Collection Methodologies
This involves evaluating the methods used to gather data, ensuring that they are scientifically robust and representative of the intended population.
3. Data Processing and Analysis Protocols
Once data is collected, it needs to be processed and analyzed correctly, necessitating a thorough examination of the protocols in place.
4. Quality Assurance and Controls
Quality assurance is paramount; therefore, stringent controls are evaluated to maintain high standards throughout the data lifecycle.
5. Information Security and Data Protection
In today’s digital landscape, security and privacy are critical. This facet of the audit ensures that robust measures are in place to protect data from unauthorized access or breaches.
Yaron Zimmerman, EVP of Business Operations at Dynata, stated, "Our certification to ISO 20252 in the US, UK, and Australia underscores the rigorous quality of our research operations. This global certification is rare in our industry, which highlights our unwavering focus on providing high-quality data while continuously enhancing our security practices."
About Dynata
Dynata holds the title of the world's largest first-party data company specializing in insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals worldwide, it boasts a diverse library of individual profile attributes collected through surveys. Dynata has built a suite of innovative data services driven by its extensive first-party data capabilities, allowing businesses to engage with their customers effectively — from extracting insights to executing marketing campaigns and measuring their success across various channels.
With a customer base of over 6,000, including market research and media agencies, consulting firms, and corporations across North America, South America, Europe, and Asia Pacific, Dynata is pivotal in delivering trustworthy and precise data for effective business decision-making.
Frequently Asked Questions
What is ISO 20252 certification?
ISO 20252 certification is an international standard ensuring reliability and quality in market, opinion, and social research.
Why is Dynata's certification important?
This certification demonstrates Dynata's commitment to maintaining high standards of data integrity and transparency globally.
How does Dynata ensure data quality?
Dynata ensures data quality through rigorous evaluation processes, precise methodologies, and strict adherence to ISO standards.
What markets does Dynata serve?
Dynata serves numerous markets, including research, media, advertising, and corporate sectors across the globe.
How can I learn more about Dynata's services?
You can visit Dynata's official website for comprehensive information regarding their data services and solutions.
