Dwyane Wade and D'Angelo Russell Join Forces with KICKS CREW
Partnership to debut at Fanatics Fest with Way of Wade Experience and exclusive KICKS CREW x Way of Wade DLO 1 collaboration (Limited to 300 pairs worldwide)
KICKS CREW, a leading global digital platform, has announced the exciting news that NBA Hall of Famer Dwyane Wade and NBA All-Star guard D'Angelo Russell are now part of their family as investors and CREW Athletes. This collaboration highlights KICKS CREW's commitment to revolutionizing the sneaker and athlete ecosystem, emphasizing a model where athletes take the reins in brand development.
The Contribution of Dwyane Wade
Dwyane Wade has long championed the idea of athlete ownership and creative freedom, leveraging his vast experience in the footwear industry. Through his Way of Wade brand, he aims to magnify this influence and cultivate a deeper connection with his fans worldwide. Wade believes that the partnership with KICKS CREW allows for significant growth opportunities for his brand while staying true to the original vision.
"KICKS CREW is redefining what it means to empower athletes. This isn't merely about selling sneakers—it's about ownership, control, and constructing something impactful that stands the test of time," states Wade. He expresses confidence that this partnership will enable the Way of Wade brand to flourish globally while adhering to their creative ethos. "With KICKS CREW, we have the means to innovate and push forward with our own distinct style. This is just the beginning."
D'Angelo Russell's Innovative Approach
D'Angelo Russell, recognized for his inventive spirit both on and off the court, sees this investment as an opportunity to impact sneaker culture and digital commerce meaningfully. Russell emphasizes that this venture goes beyond conventional marketplaces, focusing instead on the creativity, community, and connection athletes can forge with their audience in real-time.
"We’re not just joining a marketplace—we’re rewriting the rules. The energy that KICKS CREW is generating is so much larger than its products. I am thrilled to be a part of such a visionary project," Russell remarks. His motivation illustrates why he resonates with KICKS CREW's mission to empower athletes in ways previously unseen.
KICKS CREW's Global Reach
With a strong customer base spanning over 100 countries, KICKS CREW excels at introducing international brands, including Way of Wade, to global markets. Their history of successful launch campaigns positions them uniquely to scale the brand effectively worldwide. This partnership aims to deepen their relationship by providing comprehensive support across various functions, including product development, marketing, and international distribution.
Ross Adrian Yip, co-founder of KICKS CREW, appreciates the innovative mindset both Wade and Russell bring to the table. He states, "Dwyane Wade has always been at the forefront of the game—be it through his illustrious career or his advocacy for athlete ownership. With Dwyane and D'Angelo in our corner, we are not just initiating exclusive products; we are weaving a future where athletes take charge of their platforms. Their belief and engagement represent significant progress as we synthesize storytelling and product into a harmonized global experience."
What’s Next for the Partnership?
This exciting partnership is set to officially launch during Fanatics Fest NYC, where both athletes and KICKS CREW will feature an engaging booth dedicated to celebrating the Way of Wade legacy. Attendees will have the rare opportunity to access the KICKS CREW x Way of Wade DLO 1 'Royal Blue Skies' collaboration, which is strictly limited to just 300 pairs. The event promises interactive experiences that highlight product storytelling, along with thrilling memorabilia giveaways and exclusive content designed to illustrate the future of athlete-led brands.
About KICKS CREW
KICKS CREW stands as the most reliable digital platform for footwear, apparel, and collectibles. It connects brands and retailers to a vast community of consumers while maintaining transparency and authenticity in every transaction. Influenced by iconic athletes like Damian Lillard, Kyrie Irving, and Dwyane Wade, KICKS CREW is at the vanguard of transforming athlete empowerment, providing unparalleled ownership and authority over products, marketing, and distribution.
About Dwyane Wade
Dwyane Wade is not only a legendary NBA player but also a dynamic entrepreneur. He has launched and partnered with numerous brands, including Way of Wade, MISSION, and Stance. In addition to his impressive career, Wade invests in multiple franchises and engages in initiatives like his digital show, The WY Network. His rich history and continuous contributions highlight his commitment to community and creativity, establishing him as an impactful influence.
About D'Angelo Russell
D'Angelo Russell, drafted second overall in the 2015 NBA Draft, quickly emerged as a playmaking sensation in the league. Following his first NBA All-Star appearance in 2019, he became the inaugural signature athlete for Way of Wade, blending performance with personal storytelling through innovative footwear design.
About Way of Wade
The Way of Wade line, launched in 2012 with Li-Ning, is recognized as one of the premier performance basketball lines globally. Each new release reflects Wade's unique influence in the spheres of sport and fashion, merging technical performance with eye-catching design and continuing to evolve with Wade's ongoing contributions.
Frequently Asked Questions
What is KICKS CREW?
KICKS CREW is a global digital platform that connects consumers with trusted footwear and apparel brands, enabling athletes to lead their own brand narratives.
Who are the newly announced investors in KICKS CREW?
NBA Hall of Famer Dwyane Wade and NBA All-Star D'Angelo Russell have recently joined as investors and CREW Athletes.
What is the significance of Dwyane Wade's involvement?
Wade's involvement underscores the focus on athlete ownership and creative control, allowing for innovative growth within the sneaker market.
What will be launched at Fanatics Fest?
The partnership will debut the KICKS CREW x Way of Wade DLO 1 'Royal Blue Skies' collaboration at Fanatics Fest, with only 300 pairs available.
How does KICKS CREW empower athletes?
KICKS CREW provides athletes with ownership in their brands, strategic support, and a platform to market and distribute their products effectively.
