Dunn-Edwards Introduces Color of the Century: Viridian Odyssey
The serene blue-green hue marks a significant celebration of the brand's remarkable century-long legacy.
A Tribute to a Century of Color
Dunn-Edwards Corporation has proudly announced its first Color of the Century, Viridian Odyssey (DE1925), a deep and sophisticated shade of blue-green. This color evokes feelings reminiscent of looking into the tranquil depths of the ocean. As part of the Dunn-Edwards Color Collection, Viridian Odyssey captures the tranquil balance of blue and green, offering cool serenity coupled with natural warmth.
Insight Behind the Selection
This choice is a celebration of Dunn-Edwards' ongoing 100-year history and was made after extensive research into trending colors throughout the decades. Experts found that blue and green have consistently stood out as the leading colors over the years. Based on these findings, Dunn-Edwards' color experts pinpointed a hue that beautifully embodies nostalgia—Viridian Odyssey.
“Since 1925, Dunn-Edwards has been dedicated to shaping the world of paint, color, and design. Viridian Odyssey symbolizes life, growth, and resilience with an understated elegance deeply rooted in nature,” shared Lauren Hoferkamp, Lead Color Expert at Dunn-Edwards. “This Color of the Century not only honors our rich past but also represents our preparedness for the next 100 years.”
Celebrating Each Decade
As a complement to the release of Viridian Odyssey, Dunn-Edwards will honor its 100-year anniversary by launching a new decade-inspired color palette every three weeks throughout the year. These curated collections are designed to pay homage to defining historical moments, mirroring the iconic styles, trends, and moods of each era.
These timeless hues are designed to capture the spirit of the past while remaining modern and stylish. Dunn-Edwards aims to create a vibrant tribute to a century of color and design that resonates today.
Vision for the Future
“As we celebrate a century of leadership in paint quality, color, and design, Dunn-Edwards is excitedly looking toward the future. Building on our legacy, we are envisioning how the next 100 years of color innovation will unfold,” added Lauren Hoferkamp. “Our 2025 designer-selected palettes reflect this vision, merging the timeless beauty of the past with future possibilities. They encapsulate a spirit of evolution where nostalgia harmoniously blends with optimism, enhanced by cutting-edge technology.”
About Dunn-Edwards Corporation
Dunn-Edwards stands by its motto of applying a Higher Standard. The company is a prominent manufacturer and distributor of high-performance paints, coatings, and supplies across the nation. With over 170 company stores and a significant number of dealer locations, it operates in multiple states and aims to preserve the environment by producing coatings in a LEED Gold-certified facility. Based in Southern California, Dunn-Edwards has approximately 1,700 employees and is a subsidiary of Osaka, Japan-based Nippon Paint Holdings Co., Ltd. (TYO 4612), one of the world's leading paint companies.
Frequently Asked Questions
What is Viridian Odyssey?
Viridian Odyssey (DE1925) is Dunn-Edwards' first-ever Color of the Century, representing a deep blue-green hue inspired by nature.
What inspired the choice of Viridian Odyssey?
Experts analyzed decades of color trends and found that blue and green consistently dominated, prompting the choice of this nostalgic hue.
What will Dunn-Edwards do to celebrate its 100-year anniversary?
The company plans to release new decade-inspired color palettes every three weeks throughout the year, celebrating key historical moments.
Who is Lauren Hoferkamp?
Lauren Hoferkamp is the Lead Color Expert at Dunn-Edwards, responsible for guiding the company's color selections and trends.
How does Dunn-Edwards prioritize sustainability?
The company maintains its commitment to sustainability by producing its coatings in a LEED Gold-certified manufacturing facility, focusing on environmental preservation.
