DTS AutoStage™ Achieves Global Milestone in Vehicle Integration
In a remarkable achievement for connected car technology, DTS, Inc., a proud subsidiary of Xperi Inc. (NYSE: XPER), has announced that its highly acclaimed DTS AutoStage platform is now integrated into over 10 million vehicles around the world. This integration spans 146 countries, with more than six million vehicles utilizing both DTS AutoStage and HD Radio to create an enriching driving experience.
Transforming the In-Car Entertainment Landscape
The DTS AutoStage platform is more than just a feature; it's a global entertainment solution designed for the connected car era. By harmoniously blending traditional broadcast content with IP-delivered material, DTS AutoStage offers a personalized and seamless user experience. Drivers and passengers can easily access their preferred audio and video content on a unified screen, making it easier than ever to stay entertained on the go.
Enhancing Discovery for Consumers
Jeff Jury, Xperi’s senior vice president and general manager of connected car, articulated the mission behind DTS AutoStage: to enhance the entertainment experience within the vehicle. He noted that it goes beyond mere display functions to offer a rich, engaging platform where users can discover a wealth of content types that suit their individual tastes.
Understanding Consumer Preferences
A recent survey conducted by DTS highlights an intriguing trend: car ownership remains a vital part of life for many, especially younger generations and luxury car owners. These individuals see their vehicles as expanded living spaces where they can unwind, listen to music, or watch videos while parked. They desire improved comfort, personalization, and a variety of entertainment options that can rival their home systems, showcasing a significant shift in how vehicle owners engage with their cars.
Next-Generation Entertainment Features
According to Jury, the adoption of DTS AutoStage is closely linked to this evolving perception of vehicles, transforming them from mere transportation modes to vital entertainment hubs. As competition heats up between tech giants and traditional automakers, it's clear that current car buyers demand advanced entertainment capabilities, something that DTS AutoStage is well-equipped to provide.
Supporting the Growth of HD Radio
The ascendancy of Xperi's connected car technologies is further underscored by the impressive growth of HD Radio, the digital radio standard in North America, which has been incorporated in over 110 million vehicles. This technological advancement is pivotal as it approaches implementation in 60% of all new cars rolled out annually across North America, underscoring the widespread acceptance and expectation for superior audio experiences in vehicles.
Introducing DTS AutoStage Video Service Powered by TiVo™
The latest innovation is the DTS AutoStage Video Service Powered by TiVo™, delivering an unparalleled in-car video entertainment experience. Launching initially with BMW in 2023, this service promises to provide a content-rich experience featuring live TV, news, sports, movies, and more, transforming car interiors into truly entertainment-focused environments. A Japanese automotive manufacturer plans to include this groundbreaking service in their vehicles as soon as 2026.
Rising Popularity of In-Car Video Consumption
Trends show that as media consumption preferences evolve, a significant number of drivers and passengers now engage with visual content while driving. Recent survey findings reveal that audio listening remains a popular choice with 88% of respondents, but video consumption has also surged, rising significantly from 31% to 47% between 2022 and 2024. This suggests a burgeoning desire among consumers to integrate video into their driving experience.
Continuing Innovations at CES 2025
Throughout the CES 2025 event, Xperi and DTS are poised to showcase their innovative connected car technologies, demonstrating their pivotal role in reshaping the entertainment industry. Interested parties can explore these cutting-edge solutions at the Las Vegas Convention Center, West Hall #5840.
About DTS, Inc. and Xperi Inc.
DTS has been dedicated to creating world-class audio experiences since 1993. Known for its groundbreaking solutions across various platforms, DTS ensures exceptional sound quality for mobile devices, home theaters, and beyond. Additionally, Xperi Inc. excels in developing technologies that deliver outstanding consumer experiences through brands like DTS, HD Radio™, and TiVo. Their unified ecosystem integrates with billions of consumer devices to enhance day-to-day entertainment and communication.
Frequently Asked Questions
What is DTS AutoStage?
DTS AutoStage is a connected car platform that combines traditional broadcast with internet-delivered content, enhancing in-car entertainment.
How many vehicles are using DTS AutoStage?
Currently, DTS AutoStage is integrated into over 10 million vehicles globally.
What future services will DTS AutoStage offer?
The DTS AutoStage Video Service Powered by TiVo™ is set to provide premium in-car video entertainment, launching with select automakers.
What are the key features consumers want in their vehicles?
Surveys indicate that consumers desire improved comfort, personalization, and a variety of entertainment choices in their vehicles.
What impact does HD Radio have on the market?
HD Radio has seen significant growth, recently being implemented in over 110 million vehicles, enhancing audio experiences for consumers.
