DRYWORLD Partners with EPIC for Pickleball Excellence
In an exciting move, DRYWORLD Brands Inc. (OTC Markets: IBGR), a top-tier performance apparel and athletic footwear brand, has joined forces with EPIC (Elite Pickleball International Championship PTE LTD). This collaboration marks an innovative chapter in the world of amateur pickleball, appointing DRYWORLD as the Official Fashion, Technical, and Apparel Partner for the highly anticipated World Championship.
Elevating Amateur Pickleball
Scheduled for its inaugural championship in April 2026, EPIC will take place in the vibrant and bustling environment of Singapore. This event is remarkable not just for its competitive spirit but also for boasting a significant amateur prize purse, expected to start at $50,000 and potentially reach $100,000 based on the number of participants. This championship embodies the essence of elite amateur competition while offering a unique sports vacation experience, attracting athletes and fans from all over.
Community and Economic Impact
EPIC is designed to do more than just entertain; it aims to foster community engagement and boost tourism. The growth of pickleball has been phenomenal, with participation skyrocketing by 311% in the U.S. within just three years, reaching nearly 20 million players by 2024. Projections indicate a rise to over 22 million players by the end of the year 2025. These statistics exemplify how pickleball is resonating with various demographics, further emphasizing its increasing popularity on a global scale.
Leadership Behind EPIC
At the forefront of this ambitious endeavor is Co-Founder Yui See Lau, an accomplished entrepreneur well-versed in the sports landscape. Alongside him is Founding Partner Victor Cui, known for his significant contributions to the realm of sports entertainment. His tenure as Co-Founder of ONE Championship showcases his expertise in scaling events and cultivating vast fan engagement. With their vision, EPIC aims to elevate pickleball within Singapore’s sports calendar to new heights, neighboring prestigious events like the Formula 1 Singapore Grand Prix.
DRYWORLD's Role in the Partnership
As a crucial element of this partnership, DRYWORLD will provide exclusive premium clothing for World Championship qualifiers, alongside gear for promotional purposes. Participants will don co-branded DRYWORLD apparel during events, and fans can expect limited-edition merchandise available both at tournaments and online. This includes exciting interactive elements such as fan-voting on social media and integrated digital promotions through EPIC's platforms, enhancing the immersive pickleball experience.
Collaborative Merchandise Launch
This partnership will first reveal design collaborations in November 2025, leading to the launch of exclusive merchandise in December. This strategic rollout is intended to build momentum toward the upcoming World Championship in Singapore, creating an environment ripe with excitement and anticipation.
Vision for the Future
Brian McKenzie, Co-CEO of DRYWORLD, expressed his enthusiasm about this partnership, stating, "We are thrilled to be a part of EPIC World Championship, thus positioning ourselves at the forefront of pickleball's growth. We're excited about what the future holds as we expand our reach across various continents, including Asia, Europe, and the Americas."
Pickleball's Global Impact
Victor Cui echoed this sentiment by highlighting that EPIC serves as a launching pad for amateurs to realize their aspirations on an international stage. Collaborating with DRYWORLD aligns seamlessly with EPIC's vision to blend competitive excellence with stylish, functional apparel. With strong backing from the Singapore Tourism Board, this partnership aims not just to hold a tournament, but to firmly establish pickleball as a key player in Singapore's sports narrative.
Frequently Asked Questions
What is the goal of DRYWORLD's partnership with EPIC?
The partnership aims to enhance the amateur pickleball experience through co-branded apparel, footwear, and engaging fan merchandise.
When will the World Championship take place?
The inaugural World Championship is set for April 2026 in Singapore.
How is pickleball's popularity growing globally?
Participation in pickleball surged by 311% in the U.S. from 2021 to 2024, showcasing its growing appeal and demographic reach.
Who are the key leaders behind EPIC?
Co-Founder Yui See Lau and Founding Partner Victor Cui lead EPIC, bringing extensive experience in sports and business to the initiative.
What merchandise will be available for fans?
Fans can expect co-branded apparel, exclusive merchandise, and limited-edition items available both online and at the championship events.