DoubleVerify Enhances Video Ad Measurement on LinkedIn
DoubleVerify (NYSE: DV), a leader in digital media measurement solutions, has recently expanded its independent media quality measurement capabilities. This exciting development now includes LinkedIn’s premium video inventory. Advertisers will benefit greatly from the assurance that their video ads on this platform are not only viewable but also protected from invalid traffic (IVT), leading to improved campaign outcomes.
Commitment to Quality Measurement
Mark Zagorski, the CEO of DoubleVerify, stated, "Becoming a measurement source for viewability and IVT for LinkedIn’s premium video inventory reinforces our industry and technology leadership, and underscores our drive to ensure media quality on any platform anywhere in the world." This commitment is crucial in an era where media quality is vital for brand safety and effectiveness.
Enhancing Advertiser Confidence
Using DV Pinnacle, DoubleVerify’s comprehensive analytics platform, advertisers can access vital measurement data and insights. This resource allows them to effectively monitor and enhance the performance of their LinkedIn advertising campaigns. With access to such detailed metrics, advertisers are better equipped to make informed decisions that can positively impact their results.
Strengthening Partnerships
Abhishek Shrivastava, VP of Product for LinkedIn, expressed enthusiasm for the collaboration with DoubleVerify. He emphasized, "Our collaboration with DoubleVerify empowers our customers to continue reaching and engaging buyers through video with confidence." This partnership provides clients with the tools necessary to optimize their business-to-business (B2B) campaigns while ensuring a safe and trustworthy advertising environment.
Expanding Existing Collaborations
This recent announcement builds on a strong foundation established by DoubleVerify and LinkedIn, originally strengthened in late 2022. During that time, DV expanded its pre-bid solutions to the LinkedIn Audience Network, which introduced essential offerings like DV Authentic Brand Suitability and DV Custom Contextual solutions. These enhancements solidify LinkedIn’s dedicated approach to ensuring secure and reliable experiences for advertisers.
Looking Ahead
DoubleVerify’s new measurement functionality is poised to be available for all advertisers shortly. This innovation highlights their commitment to continuous improvement in the digital advertising space.
About DoubleVerify
DoubleVerify, trading under the ticker symbol NYSE: DV, is at the forefront of media effectiveness solutions, leveraging cutting-edge artificial intelligence to deliver better outcomes for brands worldwide. Through its innovative approaches, DoubleVerify seeks to facilitate transparent and effective ad transactions, ensuring fair value exchanges in the digital media landscape.
Frequently Asked Questions
What is DoubleVerify's latest announcement regarding LinkedIn?
DoubleVerify announced the expansion of its media quality measurement services to include LinkedIn’s premium video inventory, enhancing ad safety and effectiveness.
How does this collaboration benefit advertisers?
Advertisers gain access to detailed measurement data, allowing for better monitoring and optimization of their LinkedIn ad campaigns.
What technology does DoubleVerify use for media effectiveness?
DoubleVerify utilizes advanced artificial intelligence technology to drive superior results for brands in the digital advertising ecosystem.
When will the new measurement functionality be available for advertisers?
The new measurement tools from DoubleVerify are expected to be available for all advertisers in the near future.
What impact does LinkedIn's partnership with DoubleVerify have on advertisers?
The partnership provides advertisers with robust tools to ensure media quality and safety, facilitating more effective engagement with audiences.
