Four Years and Counting: Double Good's Stellar Expansion
Every now and then, a company comes along that doesn't just keep up with the crowd but leaves them trailing behind in the dust. Double Good is one of those trailblazers, landing a spot on Crain's Chicago Business 2026 Fast 50 list. Coming in at No. 16, it's not just a number—it’s a testament to some serious hustle and innovation.
What's Fueling This Rocket Ship?
If you've been paying attention, this isn't the first time Double Good showed up on the radar. It's their fourth consecutive year getting a nod from Crain's, which tells you they're not just having a stroke of luck. Over the past five years, they've posted a stunning 662% growth. Now, let me tell you, in a business climate full of uncertainties, that kind of growth is like finding a diamond in the mud.
So, what’s their secret sauce? Simple, really—give people what they need in a way that’s downright easy. Double Good’s platform turns fundraising into a no-brainer for schools, youth teams, and organizations. Set up a fundraiser, let the platform handle the gritty stuff like payments and delivery, and presto—you’re raising funds without breaking a sweat.
“This achievement not only represents Double Good's continued growth, but our impact as we enable kids across the country to do what they love.” - Tim Heitmann, CEO
Pioneering Change in Fundraising
You've got to give credit where it's due—they didn’t just dip their toes in the water; they redefined the whole bloody pond. When half a billion dollars is raised, and you’re giving 50% of every dollar right back to the organizations, you know you’re making noise in the best possible way. In 2025 alone, they racked up more than $125 million for a sea of schools and teams across the U.S.
Striking Gold with Tech Innovation
Yeah, Double Good started out slinging gourmet popcorn. But in 2017, their fundraising app launched. Think of this app as a revolution—mom and pop become fundraisers with a few clicks. Set up shop, spread the word, and watch the popcorn (and cash contributions) pop in. If that’s not innovation, I don’t know what is.
Let’s not forget about the strategy behind the curtain. Expanding leadership, roping in smart partnerships, and putting money into tech—that’s the triple threat propelling their growth every single year. And don't get me started on their mission-driven focus; when you help kids chase their dreams, you create loyal customers.
A Private Giant with Public Spirit
What's fascinating is that Double Good gets its accolades without being on the public stock exchange, proving not every big success needs a ticker symbol. Since 1998, they've built up a reputation not just in Chicago but across the nation. Double Good's story is what you want to see from a do-gooder tech company—steady growth, meaningful impact, and a clear path ahead.
The Importance of Impact
If you're on the lookout for where the winds are blowing, keep an eye on Double Good. They're not just a financial story; they're a community story. And if they keep this up? Heck, maybe they’ll need their own entry in that big book of disruptors someday.
