Dole Wiggles® for Words Program Launches Nationwide
Dole Packaged Foods, LLC has launched an exciting new initiative called the Dole Wiggles® for Words program, aimed at promoting childhood literacy while encouraging healthier snacking. This program kicked off on National Read A Book Day, a special occasion dedicated to the joy of reading, and seeks to combine delicious treats with a passion for books.
Promoting Reading with Tasty Snacks
The foundation of this initiative is Dole Wiggles® Gels, which are crafted from 100% fruit juice and contain no added sugars. For every purchase of Dole Wiggles® Gels at select retailers nationwide, a children's book will be donated in collaboration with Scholastic Literacy Partnerships. This partnership not only provides delicious snacks but also enriches children's lives by supplying them with vital reading materials.
The Significance of Early Literacy
Research from Scholastic underscores the vital role that early literacy plays in a child's overall health and development. Access to books is essential for building a strong foundation of knowledge and education, which has a direct impact on long-term life outcomes. With Dole Wiggles® for Words, Dole aims to empower families by offering a selection of nutritious snacks alongside educational resources.
What Makes Up Dole Wiggles® Gels?
Dole Wiggles® Gels are designed to be a fun and enjoyable snack for both kids and parents. Each serving contains a half-cup of fruit juice and a generous amount of Vitamin C. Available in a variety of exciting flavors—Strawberry, Orange, and Cherry—these treats make snacking enjoyable while supporting nutritional goals.
Engaging the Community
To raise awareness about this program, Dole is introducing a mobile "Treat Truck" experience. This fun initiative will travel to various locations, including select Walmart and Meijer stores, bringing Dole Wiggles® Gels directly to families. The Treat Truck will offer sampling opportunities, interactive activities, and a reading pledge wall to encourage community involvement.
Commitment to Family Support
Orzse Hodi, President of Dole Packaged Foods, emphasized the company's long-standing dedication to supporting families with high-quality products. With over 120 years of experience, Dole is committed to nurturing children's development through nutritious snacks. The partnership with Scholastic enhances this commitment by providing books to families in need.
Get Involved
Parents are encouraged to take part in the Dole Wiggles® for Words program by purchasing Dole Wiggles® Gels at their local retailers and joining the pledge to foster better eating and reading habits. For more information about the program and its benefits, families can visit Dole’s official website.
About Dole Packaged Foods, LLC
Dole Packaged Foods, LLC is a leader in the fruit and healthy snack industry, focusing on four main categories: Beverage, Snacks, Frozen, and Pantry. The company prioritizes sustainability through effective water management, reducing carbon footprints, soil conservation, and minimizing waste. Dole's commitment to providing high-quality, healthy food options is fundamental to its mission.
Frequently Asked Questions
What is the Dole Wiggles® for Words program?
This program connects the purchase of Dole Wiggles® Gels with donations of children's books, with the goal of promoting literacy among kids.
How does the program support literacy?
For every Dole Wiggles® Gels sold, a book is donated to children in need through a partnership with Scholastic.
What flavors are available in Dole Wiggles® Gels?
Dole Wiggles® Gels come in Strawberry, Orange, and Cherry flavors.
Where can families find the Treat Truck?
The Treat Truck will be visiting select Walmart and Meijer stores, providing samples and engaging activities for kids and families.
Why is early literacy important?
Early literacy is associated with improved long-term health and educational outcomes, making access to books crucial for young children.
