DO Apparel Boosts Its Digital Production Capabilities
DO Apparel is transforming the way it produces custom sportswear by utilizing cutting-edge technology from Kornit Digital. This strategic decision allows the company to deliver personalized apparel efficiently to major sports organizations, showcasing its dedication to innovation in the competitive sportswear sector.
Investing in Kornit’s Atlas MAX POLY System
With their second acquisition of Kornit’s Atlas MAX POLY, DO Apparel is set to refine its production workflow even further. This state-of-the-art system provides a quicker and more affordable alternative to traditional screen printing. By adopting this technology, they can rapidly adjust designs to feature various team logos, player names, and numbers, catering to the diverse demands of their clients.
Innovations in On-Demand Production
The on-demand production model embraced by DO Apparel is a significant advancement, especially for organizations needing mid-range outputs. This innovative approach meets the specific needs of sports apparel, ensuring high-quality results that conventional methods often fail to deliver.
Quality and Flexibility of the Atlas MAX POLY
DO Apparel’s investment in the Atlas MAX POLY highlights its commitment to quality and flexibility in production. This machine enables them to create high-resolution designs, including detailed photorealistic images and multi-dimensional effects on a variety of fabric blends. It marks a notable enhancement to their operational capabilities, particularly suited for larger quantities of medium-run orders.
Insights from the CEO on Industry Developments
Ronen Samuel, CEO of Kornit Digital, shares his vision for the future of the apparel industry, stressing the critical need for on-demand production solutions. He points out that as the custom apparel market evolves, digital solutions are essential for providing fast and efficient customization options.
DO Apparel's Competitive Edge in Custom Jerseys
Matt McKae, the Owner and COO of DO Apparel, has praised the Atlas MAX POLY for its outstanding performance, calling it the best machine they’ve encountered in the industry. This technology allows them to handle orders ranging from 500 to 1,000 pieces, offering remarkable value when meeting large-volume production needs. This level of adaptability allows DO Apparel to set itself apart from competitors and strengthens its position in the market.
The Future Path for Custom Apparel
As sports organizations increasingly seek out innovative solutions for custom apparel, DO Apparel’s collaboration with Kornit Digital offers a chance to redefine the industry. They aim to create a strong framework for custom sportswear, establishing a benchmark for quality and efficiency in production.
Frequently Asked Questions
What is DO Apparel known for?
DO Apparel is known for crafting high-quality custom sportswear for major league teams in sports like basketball, football, and baseball.
How does Kornit Digital's technology benefit DO Apparel?
Kornit’s technology allows DO Apparel to quickly adapt designs and efficiently produce high-quality garments, offering a strong alternative to traditional screen printing.
What is the significance of the Atlas MAX POLY?
The Atlas MAX POLY is essential for effectively managing different fabrics, enabling high-resolution printing, and adjusting to custom designs, making it vital for large orders.
Who are the target clients of DO Apparel?
DO Apparel primarily caters to large sports organizations, including professional leagues like the MLB, NBA, and NFL, with a focus on custom jerseys and team apparel.
What future trends are expected in custom apparel production?
There’s a noticeable shift towards on-demand and digital production technologies, allowing for increased customization and efficiency in the creation of sportswear.
