Revamped Rewards Awaits Pool Owners
Leslie’s, Inc. (NASDAQ: LESL), recognized as the premier brand for pool and spa care in the U.S., has unveiled its enhanced Pool Perks Rewards Program just in time for summer. As temperatures rise and pool parties become a highlight of the season, Leslie’s is stepping up to support its customers with a fresh approach to rewarding loyalty. Customers are encouraged to take full advantage of the various benefits specifically tailored to enhance their pool-owning experience.
Customer-Centric Approach
In a recent statement, Jason McDonell, CEO of Leslie’s, emphasized the company’s commitment to putting customers first. He expressed, "At Leslie’s, our mission centers around creating enjoyable moments for our patrons. This restructured rewards program is designed to provide both ease and added value for those dedicated to keeping their pools in top condition." McDonell further explained how the tiered rewards structure aims to cater to individual needs, thus enhancing overall customer satisfaction.
Understanding the Membership Tiers
The new membership framework consists of several tiers, each offering unique advantages. As customers engage more with the brand, they have the chance to access increased rewards and exclusive bonuses, creating an enticing reason to stay loyal to Leslie’s.
All members of the Pool Perks Rewards Program earn 1 point for every dollar spent. The experience grows sweeter as customers climb the tier ladder:
- Perks Members: For every 50 points accumulated, members receive a $1 reward.
- Perks Elite Members: Upon achieving Elite status, members unlock a $5 bonus as well as a 25% off coupon for any float, earning $1 for every 33 points spent.
- Perks MVP Members: MVPs enjoy a $10 bonus along with a 50% off coupon for any float when reaching this tier and gain $1 for every 20 points.
Easy Engagement and Earning
Customers interested in reaping the rewards can join by visiting their nearest Leslie’s store or by signing up online. The process is as inviting as a cool pool on a hot day, making it effortless for everyone to dive in and start earning.
Why Choose Leslie's?
Leslie’s has built a reputation as the go-to authority in pool and spa maintenance since its founding in 1963. With a broad selection of essential products designed for both residential and professional use, Leslie’s ensures that pool owners have everything they need for a safe, enjoyable swimming experience. The company’s network encompasses over 1,000 locations and a dynamic online platform, offering convenience unmatched in the industry.
In addition, Leslie’s team, comprised of knowledgeable associates and service technicians, are committed to assisting customers by providing valuable insights and support.
Contact Information
For further inquiries, reach out to:
Elisabeth Eisleben
Senior Vice President, Investor & Public Relations
Leslie’s, Inc.
investorrelations@lesl.com
Frequently Asked Questions
What is the Pool Perks Rewards Program?
The Pool Perks Rewards Program is Leslie’s loyalty initiative designed to reward customers for their purchases with points, which can be redeemed for benefits and discounts.
How do I earn points in the program?
Members earn 1 point for every dollar spent. Points accumulate and can lead to various levels of rewards, enhancing your savings on future purchases.
Are there different tiers in the Pool Perks Program?
Yes, there are three tiers: Perks Members, Perks Elite Members, and Perks MVP Members, each offering unique rewards and benefits as members move up the tiers.
Can I participate in the rewards program online?
Absolutely! Customers can easily sign up and manage their rewards by visiting Leslie’s website, making it convenient to participate from home.
What types of products are covered under the program?
The program encompasses a wide range of pool and spa care products, ensuring that members can find everything they need to maintain their pools effectively.
