Disguise Strengthens its Position with Pokémon Company
Disguise, Inc., a renowned division of JAKKS Pacific, Inc. (NASDAQ: JAKK) based in Poway, California, is excited to announce an expansion of its collaboration with The Pokémon Company International. This new multi-year contract grants Disguise enhanced distribution rights, not only in North America but also in EMEA, ANZ, and several regions of LATAM. This significant agreement reinforces Disguise's leadership in the costume industry, enabling them to continue creating Pokémon-themed costumes and accessories for enthusiasts both at home and across the globe.
Growth of the Pokémon Costume Line
Since launching its first line of Pokémon costumes in 2019, Disguise has seen remarkable growth in sales and has broadened its offerings to include a diverse assortment of beloved Pokémon characters such as Bulbasaur, Charizard, and Squirtle. As demand for high-quality Pokémon costumes surges, this extended licensing deal empowers Disguise to capitalize on the ongoing popularity of these characters. By introducing new and inventive costume designs, they aim to provide fans with immersive experiences that celebrate their favorite Pokémon.
Innovative Character Execution
“Our success has come from our commitment to innovative character portrayals and understanding the vast array of characters available,” explained Tara Cortner, President and General Manager of Disguise. “Previously, offerings were focused primarily on Pikachu and a select few others. Now at Disguise, we recognize the opportunity to offer products for every fan, allowing them to choose their beloved Pokémon or the character that resonates with them,” she added.
Global Collaboration with Pokémon
Amy Sachtleben, Senior Director of Licensing and Promotions for The Pokémon Company International, expressed her enthusiasm for the partnership: “Disguise has proven to be an outstanding collaborator, effectively translating the unique qualities of Pokémon into exquisite costumes. Thanks to strong retail successes in the U.S., we are eager to extend this partnership worldwide, making Pokémon costumes accessible to an even wider audience.”
New Costumes and Accessories Launching Soon
This newly expanded collaboration will lead to the introduction of an extensive variety of Pokémon-themed costumes and accessories, which will be available at various retail stores and online this upcoming fall. Fans of all ages can look forward to dressing up as their favorite Pokémon characters, perfect for events, gatherings, or simply for fun.
About Disguise, Inc.
Founded in 1987, Disguise has established itself as a leader in the dress-up and roleplay sector by creating innovative and trend-setting costumes and accessories. Based in San Diego, Disguise produces costumes under many of the world's leading licensed brands, including its own proprietary lines.
Charitable Contributions and Community Impact
Disguise not only focuses on creating smiles for children and adults with its extensive range of costumes but also aims to make a positive impact through charitable efforts, improving the lives of children globally. To discover more about Disguise’s extensive licensed costume collection, visit their website and engage with their social media channels.
Frequently Asked Questions
What is the main focus of the partnership between Disguise and The Pokémon Company?
The partnership primarily focuses on creating and distributing Pokémon-themed costumes and accessories globally.
When can we expect new Pokémon costumes to be available?
New costumes and accessories are set to be released this fall at various retailers, both in-store and online.
What types of Pokémon characters will be included in the new costume line?
The new line will feature a wide variety of iconic Pokémon characters beyond just Pikachu, including Bulbasaur, Charizard, and many more.
How has Disguise's Pokémon costume line performed since launch?
Since the launch in 2019, the Pokémon costume line has seen substantial sales growth and expanded its range of offerings significantly.
What is Disguise's mission beyond creating costumes?
Disguise aims to make a positive impact through charitable donations and efforts, enhancing the lives of children worldwide.
