Disguise Expands Licensing Agreement with Aniplex
Disguise, Inc., the innovative costume division of renowned toy manufacturer JAKKS Pacific, Inc. (NASDAQ: JAKK), is thrilled to announce an expanded licensing agreement with Aniplex Inc. This collaboration centers around the immensely popular anime and manga franchise, Demon Slayer: Kimetsu no Yaiba.
New Licensing Terms and Market Reach
The terms of this new licensing agreement allow Disguise to create both adult and children’s costumes, starting in 2026. With this expansion, their product offerings will reach markets across North America, Australia, New Zealand, Latin America, Ireland, and the UK. Additionally, Disguise is extending its right to manufacture costume accessories and toy role-play weapons to encompass the entire EMEA region in late 2025.
The Impact of Demon Slayer: Kimetsu no Yaiba
The Demon Slayer series, which originated from the mind of Koyoharu Gotoge, has revolutionized the anime landscape. It follows the touching tale of Tanjiro Kamado, a boy who becomes a member of the Demon Slayer Corps after his family's tragic fate and his sister Nezuko's transformation into a demon. This narrative has resonated deeply with audiences, fostering a passionate global fanbase.
Record-Breaking Success of The Franchise
The franchise's previous film, Demon Slayer: Kimetsu no Yaiba - The Movie: Mugen Train, shattered records, becoming one of the highest-grossing anime films in history. Its recent release, Demon Slayer: Kimetsu no Yaiba Infinity Castle, has set new box office benchmarks, bringing in an astonishing $70 million in the U.S. alone on its opening weekend and amassing over $663 million worldwide.
Excitement from Disguise's Leadership
Tara Cortner, President and GM of Disguise, expressed her excitement about the partnership, stating, "Anime is no longer a niche genre, and Demon Slayer: Kimetsu no Yaiba has established itself as a leading brand for fan engagement. We’re proud to contribute to this cultural moment with our new line of costumes and accessories designed for all ages."
The Legacy of Disguise
As a subsidiary of JAKKS Pacific, Disguise has maintained a significant presence in the costume and dress-up sector for 38 years. With substantial growth in both domestic and international markets, the company is recognized as a global leader in innovative design and manufacturing. Disguise's longstanding relationships with licensors and extensive distribution capabilities ensure that their unique costumes and accessories reach fans around the globe.
Availability of Products
Fans can expect to find a variety of Demon Slayer: Kimetsu no Yaiba costume accessories available in stores and online starting in 2025, with full costumes slated to be released in 2026.
An Overview of JAKKS Pacific, Inc.
JAKKS Pacific, Inc. stands out as a premier designer, manufacturer, and marketer of toys and consumer products, operating globally. The company is based in Santa Monica, California, and boasts well-known brands like AirTitans®, Disguise®, Fly Wheels®, and more. Their commitment extends beyond products as JAKKS Pacific aims to positively impact children's lives through inspiring play experiences and charitable contributions.
Disguise Inc. - A Leader in Dress-Up
Since its inception in 1987, Disguise has made waves in the dress-up industry with innovative and trendy costumes and accessories. Producing millions of costumes each year, the company brings joy and creates memories for both children and adults. Their extensive licensed dress-up collection is a testament to their dedication to quality and customer satisfaction.
Frequently Asked Questions
What is the nature of the new agreement between Disguise and Aniplex?
The new agreement allows Disguise to produce a wider range of Demon Slayer: Kimetsu no Yaiba costumes and accessories for multiple global markets, including expanded rights in the EMEA region.
When will the products from the new agreement be available?
Costume accessories will be available in stores and online starting in 2025, while the costumes themselves are set to launch in 2026.
Who is the creator of Demon Slayer: Kimetsu no Yaiba?
The manga series was created by Koyoharu Gotoge and has captured the hearts of audiences worldwide with its engaging story and characters.
What sets Demon Slayer: Kimetsu no Yaiba apart from other anime?
Its emotional storytelling, stunning artistry, and well-developed characters have distinguished it as a leader in anime and manga, establishing a passionate fanbase and cultural impact.
What is Disguise's history in the costume industry?
Disguise has been a prominent player since 1987, known for creating innovative costumes and accessories for various renowned licensed properties, making it a leader in dress-up and roleplay globally.