Disguise Partners with BBC Studios for Bluey Costumes
POWAY, Calif. — Disguise, Inc., which is the costume division of the renowned toy company JAKKS Pacific, Inc. (NASDAQ: JAKK), is thrilled to announce the extension of its licensing partnership with BBC Studios for the popular Bluey costume line designed especially for North American fans. As the fall season approaches, Disguise is preparing to launch new styles and broaden the distribution of high-quality Bluey costumes and accessories, ensuring that fans of all ages can celebrate their cherished characters during Halloween and beyond.
Bluey: A Beloved Series Capturing Hearts
Since its debut, Bluey—crafted by the award-winning Ludo Studio—has captivated audiences all over the globe. The series follows Bluey, a spirited blue heeler puppy, along with her parents and her younger sister, Bingo. Notably, Bluey became the top-viewed series on streaming platforms in the U.S., boasting an astonishing 7.3 billion views on its official YouTube channel.
Exciting Developments in the Costume Line
Tara Cortner, President and GM of Disguise, expressed her enthusiasm about the collaboration stating, "Bluey consistently ranks among our most sought-after costume lines. The excitement from kids and their parents has been extraordinary, and the introduction of adult costume options transforms Bluey from a children's favorite to a full family experience. We are excited to continue our partnership with BBC Studios to grow this beloved collection.”
Creating Memorable Adventures with Disguise
Suzy Raia, SVP of Global Consumer Products at BBC Studios, remarked on the fruitful partnership, saying, “Disguise has been instrumental in bringing our iconic characters to life through imaginative costumes and accessories. The new additions not only embody the essence of each character but also allow fans—both young and old—to immerse themselves in the delightful world of Bluey and create their own imaginative scenarios.”
Scope of Disguise's Success
The remarkable success of Bluey and its expanding fan base have led Disguise to achieve impressive retail performance, both in physical stores and online. The Bluey costume collection is a best-seller among families, underscoring Disguise's leadership role in the preschool costume market. Fans can currently find Bluey costumes at major retail chains, specialty shops, and various online channels.
About Disguise and JAKKS Pacific
Founded in 1987, Disguise has established itself as a frontrunner in the costume industry, known for its innovative designs and high-quality products. With its headquarters located in San Diego, Disguise creates costumes for some of the most recognized licensed brands. The company aims to deliver fun and memorable experiences for children and adults alike.
JAKKS Pacific's Vision and Impact
JAKKS Pacific, Inc., headquartered in Santa Monica, California, prides itself on designing and marketing a vast range of toys and consumer products. Their catalog includes well-loved brands such as AirTitans®, Disguise®, and many more. Additionally, through its charitable endeavors, JAKKS strives to positively impact children's lives.
About Bluey
Bluey creatively explores the adventures of a lively blue heeler dog and her family. Its engaging storytelling brings joy and laughter, transforming ordinary experiences into extraordinary adventures that resonate with audiences.
The Production of Bluey
Produced by Ludo Studio, Bluey is fully crafted in Brisbane, Australia, showcasing the incredible talent of local creatives. The series has earned multiple accolades and enjoys airtime on Disney Channel, Disney Jr., and Disney+ across various regions, further broadening its reach.
Frequently Asked Questions
What is the Bluey costume line?
The Bluey costume line includes a variety of costumes and accessories inspired by the loving characters of the animated series, aimed at fans of all ages.
How can I purchase Bluey costumes?
Bluey costumes are available for purchase at major retailers, specialty stores, and various online shopping platforms.
What age group is the Bluey costume collection suitable for?
The collection is designed for children but now includes adult options, making it a fun dressing-up experience for the entire family.
What is the significance of the partnership between Disguise and BBC Studios?
The partnership enhances the quality and variety of costumes for the beloved Bluey characters, giving fans a way to engage more deeply with the series.
Is Bluey available in streaming services?
Yes, Bluey can be streamed on platforms like Disney+ and is also available on various cable networks, allowing global audiences to enjoy the show.
