Discover Your Preferences: The Latest on Self-Gratification

How People Prefer to Masturbate
Adam & Eve, a leading source for adult products in the United States, is sharing insights from its newly launched annual sex survey. In this study, more than 1,000 adults were asked how they prefer to masturbate. The answers are straightforward and revealing—about habits, comfort, and the simple ways people take care of themselves.
Diverse Methods, Plainly Stated
Masturbation is common and personal, and the responses showed that clearly. A notable 46% of participants said they prefer using their hands or fingers. Another 27% reported using sex toys as part of their routine, underscoring the steady appeal of those products. Meanwhile, 15% mentioned turning to adult content, such as videos or magazines. And 12% chose other approaches—ranging from shower heads to erotic literature—highlighting the range of options people explore on their own. Taken together, the numbers reflect a mix of tactile, toy-assisted, media-based, and alternative methods.
What Experts See
Dr. Jenni Skyler, a sexologist at Adam & Eve, notes that masturbation is a natural behavior found across species and throughout human history. She frames self-pleasure as a form of self-care—and a safe one—because it’s a solo activity. Encouraging a healthy, open outlook toward sexuality, Dr. Skyler adds, “People engage in this activity simply because it feels good.” That sentiment mirrors the survey’s results: enjoyment is at the heart of why many people do it.
Adam & Eve’s View on Sexual Wellness
Chad Davis, Director of Marketing at Adam & Eve, encourages people to embrace sexuality at their own comfort level. The company offers a range of toys, lubricants, and warming lotions intended to enhance sexual experiences, whether solo or with a partner. It’s a practical acknowledgment that pleasure and wellness often go hand in hand—and that people benefit from having options that fit their preferences.
How the Survey Was Run
The survey was conducted by an independent third-party company using a representative sample of American adults aged 18 and older. This approach helps build a clearer picture of current sexual preferences and practices in the United States, and it sheds light on what people choose for their own enjoyment.
Contact and More Information
If you’d like to learn more about Adam & Eve’s offerings or the survey results, you can visit the company’s website for additional details. For media or company-related inquiries, contact Katy Zvolerin, Director of Public Relations, by phone. Adam & Eve remains focused on supporting healthy sexual exploration and providing information that helps people understand their personal preferences.
Frequently Asked Questions
Why did Adam & Eve conduct this survey?
The goal was to gather insight into how adults approach masturbation and related preferences, so current trends in self-gratification are easier to understand.
How many people took part in the study?
More than 1,000 American adults, all aged 18 and older, participated, offering a broad snapshot of experiences and habits.
What did the survey reveal about preferred methods?
According to respondents, 46% prefer hands or fingers, 27% use sex toys, 15% turn to adult content like videos or magazines, and 12% choose other methods such as shower heads or erotic literature.
Who is Dr. Jenni Skyler, and what did she emphasize?
Dr. Jenni Skyler is Adam & Eve’s sexologist. She emphasized that masturbation is natural, safe as a solo act, and often pursued for a simple reason: it feels good.
What kinds of products does Adam & Eve provide?
The company offers a variety of adult products—including toys, lubricants, and warming lotions—designed to enhance pleasure for solo or partnered use.
About The Author
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