Dutch Boy Paints Introduces the Upgraded Platinum Plus
When you paint, you want walls that look great and hold up to daily life. Dutch Boy Paints is rolling out an updated Platinum Plus formula to do exactly that. The latest version pairs its advanced Stain-Shield technology with a new Anti-Scuff formula, delivering long-lasting durability and a polished, beautiful finish for any home.
Built for Everyday Life
The refreshed Platinum Plus keeps the Stain-Shield technology customers rely on. It’s easy to wash, stands up to scrubbing, and now offers significantly stronger resistance to scuffs. Think hallways, entryways, kitchens, and kids’ rooms—high-traffic spaces where a protective, dependable finish really matters for busy households.
A Rich Finish, Without the Worry
Durability isn’t the only story. This paint also maintains the rich, refined finish homeowners want. Julie Fisher, Product Manager at Dutch Boy Paints, underscores the brand’s focus on improving products as needs change. "The new Platinum Plus formula exemplifies this dedication by combining durability with aesthetics, ensuring that walls retain their beauty, even in the busiest parts of a home," says Fisher.
What’s New in Platinum Plus
The upgraded formula brings meaningful improvements you’ll notice in day-to-day use:
- New Anti-Scuff Formula: Built to take more of life’s bumps, it increases resistance to scuffs so walls can better handle playful children and everyday mishaps.
- Matte Sheen Availability: Now available in a matte finish that delivers a soft, low-sheen look and helps conceal small imperfections—versatile for many rooms throughout the home.
The Trusted Benefits Stay
Alongside what’s new, Platinum Plus keeps the features people already count on:
- Stain-Shield Technology that makes messes easier to clean and keeps surfaces looking fresh.
- Extreme hide and stain-blocking performance, with options in over 800 colors.
- No-prep, no-prime application on most surfaces to help you get rolling faster.
- A mildew-resistant finish for durability in damp or humid areas.
- GREENGUARD Gold Certified for low chemical emissions, supporting safer indoor use.
Availability and Packaging
The new Platinum Plus—with Stain-Shield Technology and the added Anti-Scuff capabilities—is available exclusively at Menards. It’s offered in the award-winning Twist & Pour container, designed for easy use with a built-in spout, making projects simpler for homeowners and DIYers.
About Dutch Boy Paints
Founded in 1907, Dutch Boy Paints has a long track record of creating innovative, high-quality paint solutions. The brand blends tradition with modern performance, helping both DIY enthusiasts and professionals achieve reliable results. Dutch Boy continues to focus on products that simplify the painting process while delivering quality and ease from start to finish.
Frequently Asked Questions
What’s the headline upgrade in the new Platinum Plus?
The paint now includes an Anti-Scuff formula that boosts durability and increases resistance to scuffs.
Which finishes does Platinum Plus come in?
Platinum Plus is available in multiple sheens, including Matte, Eggshell, Satin, and Semi-Gloss.
Where can I buy the upgraded Platinum Plus?
It’s available exclusively at Menards stores.
Does Platinum Plus have any safety or emissions certifications?
Yes. It’s GREENGUARD Gold Certified for low chemical emissions, supporting safer indoor air quality.
Who makes Dutch Boy paints?
Dutch Boy paints are manufactured by Sherwin-Williams Consumer Brands Group.
