Pure Michigan Unveils Exciting New Fragrance FRESH
Pure Michigan has recently launched an invigorating summer fragrance named FRESH, encapsulating the picturesque beauty of Michigan's coastline, wineries, lavender fields, and the light-hearted spirit of summer. Each element of this new fragrance aims to bring the essence of vacationing in Michigan to consumers.
Aromas that Inspire Memories
This fragrance, developed in collaboration with The Aroma Labs, signifies a unique venture in the world of scent. FRESH is one of four seasonal fragrances that Pure Michigan will introduce as part of its initiative to promote slow travel.
The Vision Behind FRESH
The Vice President of Pure Michigan, Kelly Wolgamott, expressed how the power of scent can evoke cherished memories and transport individuals to joyful times. "Our sense of smell has a unique ability to transport us in time and space... These fragrances were designed to enable people to revisit a favorite vacation memory," Wolgamott stated.
The Aroma Labs Partnership
Tanya Thompson, the owner of The Aroma Labs, highlighted the profound relationship between scents and emotions. "These fragrances can connect deeply with personal experiences and identity," she remarked, emphasizing how rewarding it is to work with a revered brand like Pure Michigan.
Availability and Features of FRESH
Initially available in limited quantities, FRESH is now accessible to the public in a spray format suitable for body, room, and linen freshening through The Aroma Labs. In addition, the fragrance will be offered in various formats as the season progresses. Notably, readers of several popular lifestyle magazines got a sneak preview of FRESH through an innovative scratch-and-sniff scent card.
Upcoming Fragrance Releases
In the spirit of seasonal transitions, Pure Michigan is set to release additional fragrances that highlight the beauty of each season. Upcoming scents include:
- HARVEST: Capturing the essence of a crisp autumn day with vibrant reds and golds as leaves fall.
- FIRST SNOW: A cozy winter scent reflecting the charm of freshly fallen snow and the warmth of gatherings by the fire.
- AWAKENING: A fresh spring fragrance that celebrates blooming tulips and lilacs, akin to a stroll through colorful fields.
How to Purchase FRESH
FRESH can be readily purchased at The Aroma Labs' website or in select stores. This unique 4 oz. spray format promises to bring a slice of Michigan’s spectacular summer right to your home.
All About Pure Michigan
Dedicated to promoting tourism and economic development, the Michigan Economic Development Corporation plays an essential role in showcasing the state's offerings. By embracing local businesses and resources, Pure Michigan encapsulates the vibrant spirit of the state.
Frequently Asked Questions
What is the inspiration behind the FRESH fragrance?
FRESH draws inspiration from the beautiful natural landscapes of Michigan, including its beaches, vineyards, and lavender fields.
Who developed the FRESH fragrance?
The Aroma Labs collaborated with Pure Michigan to create the FRESH fragrance.
When will the additional fragrances be available?
While the exact release dates for future fragrances have not been confirmed, they are expected to follow the seasonal theme throughout the year.
What formats is FRESH available in?
FRESH is available as a linen and body spray, with additional formats planned for the future.
How can I purchase the FRESH fragrance?
FRESH can be purchased online at The Aroma Labs' website or in select stores in your area.
