Experience Innovation with Sniffies and Folsom Street Fair
Brooklyn, NY — Sniffies, the world’s most popular cruising map, is excited to announce a groundbreaking partnership with the renowned Folsom Street Fair. This partnership takes the Sniffies experience from online to a vibrant real-world setting, revolutionizing how attendees interact with one another.
Introducing Sniffies Event Campuses
As part of this collaboration, Sniffies is thrilled to roll out an innovative feature known as Sniffies Event Campuses. This interactive map layer allows users to explore large-scale queer events in real-time, enhancing their experience at the iconic Folsom Street Fair.
A New Era for Cruisers
Eli Martin, Chief Marketing Officer of Sniffies, expressed enthusiasm for the new feature, saying, “Folsom is more than a street fair, it’s a pilgrimage. With Event Campus, we’re testing our first social cruising tool, transforming events like Folsom into an interactive playground on the map. It’s a whole new way to discover experiences and connect instantly.”
Interactive Features at Your Fingertips
Cruisers can visit sniffies.com to check out the dynamic Folsom map, which includes information about vendors, demonstration zones, and stage schedules all integrated into one seamless experience. Whether searching for a Sniffies Group, a captivating performance, or someone nearby who shares similar interests, Sniffies has made it easier than ever to find what you desire during the fair.
High-Profile Activations and Collaborations
Fresh off impressive takeovers at events like Market Days in Chicago and Fire Island Pines, Sniffies is ready to make its most significant physical presence yet at the Folsom Street Fair. The brand will be embedding its unique map and energetic vibe into the very fabric of Folsom Street’s festivities.
Event Highlights You Won't Want to Miss
Throughout the festival week, Sniffies will be hosting interactive installations and exclusive merchandise drops in various locations around the city, effectively merging the Sniffies map with the cultural and experiential grid of the Folsom event.
Custom Hankie Code for Attendees
In a nod to tradition, Sniffies presents a unique take on the iconic hankie code during the fair. These aren’t mere accessories; they function as invitations to connect with others. Attendees can find this special gear at any of the Sniffies Gear activations positioned throughout the fair.
A Packed Schedule of Events
The Sniffies x Folsom lineup is packed with exciting activities:
Friday:
Freak Curious at Midway / 888 Garage St (11 PM – Late) – This underground kickoff invites the curious and the kinked. Sniffies will project a live version of the cruising map within the venue, offering a real-time exploration zone. Limited-edition merchandise will be available on-site.
Friday & Saturday:
Sniffies at The Eagle (3 PM – 10 PM) – Meet the Sniffies crew at The Eagle where they will be selling gear, distributing custom hankies, and igniting pre-party excitement.
Saturday:
Magnitude 2025 at SVN West (9 PM – Late) – Experience the Saturday night highlight of the Folsom Street Fair™. Sniffies will join this high-energy industrial takeover with exclusive merchandise and an electrifying atmosphere filled with performances and top DJs.
Sunday:
Folsom Street Fair (11 AM – 6 PM) – Be on the lookout for the Sniffies festival map, specifically designed for the event. Visit the Sniffies booth at 10th and Folsom for exclusive merchandise and enlightening insights on the rich history of Folsom, accessible through Sniffie’s blog and social media.
Sunday into Monday:
Deviants Adult Arcade After-Party at SVN West (7 PM – 2 AM) – The official after-party featuring 100,000 square feet of entertainment. Sniffies will have exclusive merchandise available and a live cruising map to facilitate finding all the festivities underway. The event promises stellar performances and an unforgettable experience.
About Sniffies: More than Just a Map
It’s important to note that Sniffies is not merely a dating app; it is a cruising map specifically designed for modern life. It allows users to connect with others based on their interests and desires, responding to their needs in real-time. Sniffies offers more than just a unique map; it’s a celebration of cruising culture evidenced by its merchandise, real-world events, and meaningful content like its acclaimed podcast, Cruising Confessions. Whether you’re confident in what you want or still exploring, Sniffies provides a welcoming haven for all.
Frequently Asked Questions
What is Sniffies Event Campuses?
Sniffies Event Campuses is an interactive map feature that helps users navigate large queer events like the Folsom Street Fair in real-time.
How can I access the Folsom map?
You can explore the Folsom Street Fair map by visiting sniffies.com, where essential information is embedded for cruisers.
What events will Sniffies be part of at the Folsom Fair?
Sniffies will feature various events ranging from themed parties to merchandise booths throughout the weekend of the Folsom Street Fair.
Is Sniffies a dating app?
No, Sniffies is designed as a cruising map, allowing users to connect based on real-time interests rather than a traditional dating platform.
How does Sniffies celebrate cruising culture?
Sniffies celebrates cruising culture by hosting events, releasing limited-edition merchandise, and providing original content that enhances the cruising experience.
