Reveal Launches a Transformative Advertising Tool Across Europe
The Leading Out-of-Home Measurement Platform Continues Global Expansion
Reveal is excited to announce the introduction of its cutting-edge Brand Lift Measurement product in nine crucial European markets. Having already established a strong presence in North America, this innovative offering aims to provide actionable insights for advertisers focusing on out-of-home (OOH) campaigns.
Gabe Frangakis, the Chief Technology Officer of Reveal, states, "Our customers operate globally, so we aim for our product to align with their advertising needs. Expanding into Europe was the next step. We look forward to further broadening our global reach."
A New Standard in OOH Campaign Measurement
Reveal's Brand Lift Measurement is setting a new benchmark for evaluating the success of OOH campaigns. This pioneering product utilizes mobile location data to measure brand lift effectively. This is executed by comparing the responses of two distinct groups—those exposed to the campaign and a control group that hasn’t seen the advertisements. This dual survey approach provides advertisers with critical insights into how their campaigns influence brand awareness.
Key Features and Benefits
Reveal’s innovative product offers several key features and benefits:
- Precise Audience Insights – Utilizing GPS data for audience segmentation enables accurate analyses of campaign exposure.
- Actionable Brand Awareness Metrics – Lift analysis helps advertisers pinpoint the effectiveness of their OOH campaigns.
- Tailored for European Campaigns – Designed to be fully compliant with GDPR to uphold data privacy and security standards.
- Real User Feedback – Conducted surveys ensure participants are not financially incentivized, leading to unbiased and reliable feedback.
- Streamlined Process – An integrated management process covers audience data, survey conduction, and reporting for a hassle-free experience.
Available Across Nine European Nations
With Reveal's entry into Europe, advertisers working in Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Austria can utilize this powerful measurement tool to enhance their advertising strategies.
Functionality Designed for Flexibility
The Brand Lift Measurement setup is both simple and robust, adjusting to various campaign goals. To glean valuable insights, campaigns should have at least 15 million impressions and can run for a duration of up to three months. Advertisers have the option to include up to five customized questions in surveys, ensuring they gather focused and actionable data without overwhelming respondents.
Commitment to GDPR Compliance
Reveal is dedicated to maintaining data privacy and ensuring compliance with the General Data Protection Regulation (GDPR). All processes regarding data collection and storage satisfy rigorous standards, with an emphasis on measurement rather than retargeting.
About Reveal
As the leading provider of Out-of-Home (OOH) measurement, Reveal has been at the forefront of tracking the impact of OOH advertising on foot traffic, app purchases, and online activity. With expertise in various types of OOH formats—including static, programmatic, and mobile—it continues to deliver reliable and actionable insights. The company operates predominantly from Raleigh, NC, and New York, NY, empowering advertisers worldwide. For more insights into Reveal’s offerings, visit their official site.
Frequently Asked Questions
What is the Brand Lift Measurement product?
The Brand Lift Measurement product is a tool designed to provide insights into the effectiveness of out-of-home advertising campaigns through data analysis of audience exposure.
Which countries can benefit from this new product?
Advertisers in Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Austria can utilize this product for their campaigns.
How does Reveal ensure data privacy?
The product is fully compliant with GDPR regulations, adhering to strict data privacy and security standards in all operations.
What campaign requirements are needed for using the product?
Campaigns should have at least 15 million impressions and can operate for up to three months to effectively analyze brand lift.
What makes Reveal's measurement different?
Reveal's approach includes the use of real user feedback without financial incentives, ensuring that the data collected is unbiased and reliable.
