OPI Introduces GELement for a Professional DIY Experience
GELement™ is OPI's latest innovation designed for enthusiastic nail lovers who prefer the luxury of doing their nails at home. With this revolutionary gel polish, you can now channel your inner nail technician without stepping into a salon. The new line delivers all the essential tools, high-quality formulations, and diverse colors necessary to achieve a stunning manicure that looks professionally done.
High-Quality Formula Designed for Home Use
The GELement formulas are vegan and include not just a Base Coat that safeguards your nails while ensuring excellent adhesion, but also a No-Wipe Top Coat that results in a glossy finish resistant to scratches. The collection features thirty vibrant shades that are expertly curated for every preference, from neutral to bold hues. This carefully crafted range boasts also some updated interpretations of OPI's classic colors, offering exciting new versions for fans of their iconic shades.
Versatile Shades for Every Occasion
With options like Clawberry Margarita and Pompeii Me in Nails, there’s a shade that fits any style or mood. OPI guarantees that each GELement shade includes a unique cuticle-hugging Rush Brush™, specifically engineered to apply color evenly, ensuring a flawless finish. The gel lamp included in the collection simplifies the curing process, allowing you to achieve salon-quality results at home.
Easy Application and Convenience
The 9mL bottle is perfect for individual use, making GELement an appealing choice for anyone keen to add some fun to their nail routine. The lamp offers a quick 60-second curing time, and its compact design means it can easily fit into any bag, making your beauty routine even more portable.
Engaging Learning Experience with GELiversity
In addition to the products, OPI has introduced GELiversity™, an engaging learning platform available on YouTube. Here, self-taught nail experts provide tips and tricks that cater to various experience levels, helping you overcome common mistakes while mastering the art of gel manicures.
Affordable Gel Kits and Individual Shades
Starting soon, the GELement line will be available with various options for consumers. The Gel Essentials Kit includes a Base Coat, No-Wipe Top Coat, prep pads, sticks, and files—all for a competitive price. For those who are eager to try additional shades, individual GELement colors will also be available.
Commitment to Quality and Inclusivity
As a leading brand in the nail care industry, OPI stays true to its commitment to quality and innovation. Co-founded by Suzi Weiss-Fischmann, known as The First Lady of Nails, OPI continuously seeks to empower everyone, offering safe beauty products that encourage self-expression in all forms.
About OPI
OPI, the #1 salon brand worldwide, delivers exceptional quality products across a vast spectrum of colors and techniques tailored for both professionals and DIY enthusiasts. The brand proudly supports various initiatives, including partnerships with organizations that uplift communities and support LGBTQIA+ youth.
Frequently Asked Questions
What is GELement?
GELement is OPI's new gel polish line designed for at-home use, featuring easy application and a wide array of colors.
Are GELement products vegan?
Yes, all GELement formulas are vegan, with no animal-derived ingredients used in their formulations.
What is GELiversity?
GELiversity is OPI's educational platform offering tutorials and tips on how to successfully apply and remove gel polish at home.
Where can I buy GELement products?
GELement products will be available at Ulta.com and select beauty retailers.
Who co-founded OPI?
OPI was co-founded by Suzi Weiss-Fischmann, who is recognized as a pioneer in the nail care industry.
