Fresh Step and Ariana Madix Inspire Singles to Adopt Cats
This Valentine's Day, Fresh Step, alongside cat enthusiast Ariana Madix, is taking a refreshing approach to love. Their campaign, "Date Cats, Not Humans," seeks to offer singles an alternative to the challenges of human dating by connecting them with adorable, adoptable cats. From February 3, individuals using dating apps can experience a unique opportunity – swiping right on felines from the Best Friends Animal Society.
Celebrating the Bond Between People and Cats
A recent survey conducted by Fresh Step and YouGov reveals something that cat aficionados have known all along: owning a cat can enhance your dating life. The study found that cat owners are generally more open to sharing their emotions and are also more likely to receive positive feedback on dating apps.
Why Choose a Cat This Valentine's Day?
In the digital age, where romantic complications abound, Fresh Step provides a solution. Their campaign emphasizes that having a feline companion doesn’t just fill the void of a partner – it enriches one’s ability to connect with others. Cat owners are known for being more trustworthy and open, making them more attractive to potential partners.
The Benefits of Cat Ownership
Fresh Step's research shows compelling statistics that suggest cat owners are indeed more appealing in the dating world. Only 8% of cat owners express they can’t trust others with their feelings, compared to a stark 16% of non-cat owners. Furthermore, a significant number of cat owners say that pet photos increase their chances of matching on dating apps. In fact, 24% of cat owners stated that a picture featuring their pet made them more likely to engage in further conversation.
How to Participate in the Adoption Campaign
Interested individuals can easily participate by accessing their preferred dating apps where cats are featured prominently. Starting February 3, they can view a selection of adoptable cats from Best Friends.
Furthermore, Fresh Step recognizes the importance of making this adoption process as convenient as possible. They are supporting new cat owners by offering a month’s supply of free litter, with the added incentive to cover adoption fees for cats rescued during Valentine's Day weekend. This campaign specifically targets several major cities, ensuring that people across the country can find their perfect feline companion.
The Emotional Rewards of Pet Adoptions
As the marketing lead for Fresh Step, Deb Crandall stated, "Cat love is honest, constant, and deeply rewarding." This campaign is not just about pet ownership; it reflects a modern way of seeking companionship and forming connections that transcend traditional dating norms.
More About Fresh Step
Fresh Step™ is dedicated to promoting the health and well-being of cats, and their initiative aligns with their ethos of supporting animal shelters and providing comfort to cats awaiting adoption. The company has made significant contributions to local shelters, donating substantial amounts of litter to improve the living conditions of shelter cats while they wait for their forever homes.
Best Friends Animal Society, involved in this heartwarming effort, shares a mission to reduce the number of pets in shelters and maintain high standards of care for all animals. They aim for no-kill shelters across the nation, and every adoption contributes to achieving this crucial goal.
Follow the Campaign
To keep up with the campaign, pet lovers can follow Fresh Step on social media platforms for updates, adorable cat content, and stories of successful adoptions. Those who want to adopt can also check local shelter listings where they can find loving cats waiting for a family.
Frequently Asked Questions
What is the "Date Cats, Not Humans" campaign?
The campaign encourages singles to adopt cats instead of focusing solely on human dating, emphasizing the emotional connection between pets and their owners.
How can I participate in the adoption event?
Individuals can swipe on participating dating apps featuring adoptable cats from February 3 and access resources for adoption through Best Friends Animal Society.
What are the benefits offered to new cat owners?
Fresh Step will supply a coupon for a month of free litter and cover adoption fees for selected adopters during Valentine's Day weekend.
Why are cats beneficial for my dating life?
The presence of a cat not only provides companionship but also helps owners become more emotionally available and approachable, enhancing their dating prospects.
How does Fresh Step support animal shelters?
Fresh Step actively donates litter and funds to shelters, helping maintain the well-being of cats as they await adoption.
