Introducing Atwater Light: A Craft Beer Revolution
Atwater Brewing, based in Detroit, is proud to announce the release of Atwater Light. This new craft beer is a refreshing, low-calorie option that complements their renowned lineup. With only 95 calories and 2.6 carbohydrates per 12 oz serving, it offers a flavorful experience ideal for a variety of palates.
About Atwater Light: Key Features
Atwater Light boasts 4.2% ABV, crafted with German Noble hops and Vienna malt, resulting in a light-bodied lager that captures the essence of traditional brewing. This delightful beer is now available at local retailers and Atwater’s Tap Rooms, making it a perfect choice for beer enthusiasts throughout Michigan.
The Story Behind Atwater Light
Carrie Shafir, Senior Brand Director at Tilray Beverages, emphasizes Atwater’s dedication to the spirit of Detroit: "We brew our products for hardworking people, bringing a unique culture to our craft. Atwater Light reflects this ethos—ideal for any occasion while providing maximum refreshment."
Design and Hometown Pride
The brewery’s packaging for Atwater Light features a map of Detroit, designed to evoke a sense of local pride. Its minimalist approach showcases the beer’s character and highlights its straightforward taste and easy drinkability.
Availability and Formats
Atwater Light comes in various formats suitable for any gathering:
- 12-pack of 12-ounce cans
- Draft options available
- 16-ounce cans are coming soon
About Atwater Brewery
Founded in 1997 in the Rivertown neighborhood, Atwater Brewery emerged from a vision of quality and craftsmanship. Born amid the struggles of its environment, the brewery now stands as a beacon of hope and community spirit. With a diverse portfolio, Atwater customers can enjoy beer styles ranging from the fan-favorites like Dirty Blonde to Detroit City Juice Hazy IPA.
Experiencing Atwater Brewery
Beer enthusiasts can find Atwater's craft beers at various establishments across Detroit and Michigan. Visiting their taprooms in Rivertown, Grosse Pointe Park, or Grand Rapids offers a chance to enjoy the brewery's unique atmosphere and sample their diverse offerings.
About Tilray Brands, Inc.
Tilray Brands, Inc. is a global leader in lifestyle and consumer packaged goods, with a thrust towards innovative solutions in cannabis, beverage, and wellness sectors. Their mission focuses on building a diverse house of brands, emphasizing quality and memorable experiences. Through comprehensive cannabis offerings and craft beverages, Tilray aims to elevate social and personal connections.
Join the Conversation
For more information about Atwater Brewery and Tilray’s innovative products, followers can explore social platforms and visit Tilray.com to see how they connect consumers with joyful experiences.
Frequently Asked Questions
What is Atwater Light?
Atwater Light is a low-calorie craft beer launched by Atwater Brewing, offering a refreshing option with only 95 calories per serving.
What are the main ingredients in Atwater Light?
This brew is crafted using German Noble hops and Vienna malt, providing a traditional flavor profile.
Where can I purchase Atwater Light?
You can find Atwater Light at local retailers and Atwater Brewery’s Tap Rooms in Michigan.
What is Tilray's role in this launch?
Tilray Brands, Inc. is the parent company of Atwater Brewing, overseeing its operations and support within the craft beverage market.
What types of formats are available for Atwater Light?
Atwater Light is available in 12-pack cans and draft form, with 16-ounce cans coming soon.
