DIRECTV and Herring Networks Join Forces for Advertising Solutions
In an exciting development in the advertising industry, Herring Networks, Inc., which operates the One America News Network (OAN) and A Wealth of Entertainment (AWE), has entered into an exclusive agreement with DIRECTV Advertising. This partnership is designed to revolutionize how advertising inventory is managed and marketed across various platforms in the United States.
This agreement is significant as DIRECTV Advertising will act as the exclusive third-party sales and marketing agent for Herring Networks' U.S. advertising inventory. This means that all advertisers looking to reach audiences through OAN and AWE will now have a streamlined solution via DIRECTV Advertising's robust resources and expertise.
Strengthening Advertising Efforts
By collaborating with DIRECTV Advertising, Herring Networks will leverage advanced opportunities for advertising across connected TVs, traditional cable networks, and virtual multi-channel video programming distributors (MVPDs). The collaboration is not just beneficial for Herring Networks; it also instills confidence in programmers and distributors regarding how the ad inventory is monetized.
Charles Herring, President of Herring Networks, expressed enthusiasm about the partnership, stating that it highlights a commitment to excellence in advertising solutions wherever their networks are available. He emphasized how MVPDs and other operators see value when networks demonstrate professionalism and expertise in the marketplace.
Benefits to Advertisers
Advertisers can expect more scalable options with this new agreement, which supports growth and aims to deliver meaningful results. Amy Leifer, the chief advertising sales officer for DIRECTV, shared her excitement about bringing expertise to support Herring Networks in enhancing their advertising strategies.
The new partnership not only strengthens Herring Networks' presence in the competitive advertising landscape but also ensures that the expectations of distributors are aligned. It enhances the long-term value of both OAN and AWE, making them essential tools for brands looking to reach their target audiences effectively.
About OAN and AWE
The One America News Network (OAN) has been operational since July 4, 2013, offering independent and credible news coverage around the clock. With news bureaus situated in key locations like Washington, D.C., and California, OAN utilizes both its own correspondents and various international news sources. The network is dedicated to delivering sixteen hours of live news each weekday along with a series of engaging evening talk shows.
On the other hand, A Wealth of Entertainment (AWE), launched in June 2004, stands out as one of the pioneer all-HD channels. AWE offers unique programming focused on travel, luxury cars, stunning homes, and other captivating subjects, catering to viewers seeking entertainment that inspires and excites.
This new partnership with DIRECTV Advertising is a strategic step for both OAN and AWE, contributing to a more coherent strategy to enhance their market presence and drive brand engagement.
Conclusion
This partnership between Herring Networks and DIRECTV Advertising is poised to redefine advertising approaches for both OAN and AWE. As they move forward, the emphasis on clarity, accountability, and effectiveness in ad representation will ensure that brands looking to connect with audiences have access to the most impactful solutions available.
Frequently Asked Questions
What is the purpose of the partnership between DIRECTV and Herring Networks?
The partnership aims to enhance the advertising solutions for Herring Networks' platforms, OAN and AWE, by utilizing DIRECTV Advertising's resources for better market reach.
How does this agreement benefit advertisers?
Advertisers will benefit from a more streamlined and effective approach to ad sales, providing them with scalable options and clear strategies to achieve results.
What types of platforms will advertising be offered on?
Advertising will be accessible via connected TVs, traditional and virtual MVPDs, and over-the-air broadcasters, broadening the reach for brands.
When was OAN launched?
One America News Network (OAN) was launched on July 4, 2013, and has since been dedicated to providing 24/7 news coverage.
What kind of programming does AWE offer?
AWE delivers original programming focused on luxury lifestyles, including travel destinations, cars, and homes, offering viewers inspiration and entertainment.
