Dial® Introduces Clean Sheet Program to Aid Communities
Dial®, the highly trusted antibacterial hand soap brand, is making strides to support educators and students across the nation through its latest initiative, the 'Clean Sheet' program. This endeavor is part of a broader partnership with U.S. Soccer, reflecting Dial®'s commitment to making a difference in local communities.
Partnership with U.S. Soccer
In collaboration with the U.S. Soccer Federation, Dial® has pledged an initial donation of $50,000 to DonorsChoose, an organization dedicated to helping public school teachers acquire the resources they need. Beyond this initial contribution, for every clean sheet achieved in a match by the U.S. Senior National Team, an additional $5,000 will be donated, culminating in a total of $100,000 over the next year. This initiative engages soccer fans, encouraging them to cheer for both the sport and educational advancement.
Supporting Educational Initiatives
Dial® aims to empower educators by providing them with the tools necessary to foster a healthy environment for students. The partnership highlights a longstanding mission to improve hygiene practices among youth, paving the way for healthier communities. The brand continues to reinforce its commitment to educators through effective initiatives that prioritize health and wellness.
Community Impact
Phil Schaffer, Corporate Senior Vice President of Henkel Consumer Brands North America, stated, "Preventing the opposing team from scoring is akin to achieving a clean sheet; it’s a mark of defense and teamwork. We’re thrilled to collaborate not only with soccer fans but also to give back to educational communities through this program." This sentiment echoes Dial®'s dedication to enhancing community involvement through impactful programs.
Engaging with Local Communities
Allison Feldman, VP of Marketing - Personal Care at Henkel, expressed excitement about the Clean Sheet program, emphasizing how it aligns with Dial®'s goals of supporting charitable organizations that impact local communities. The donations from this initiative will empower local educators and provide essential resources for the next generation, amplifying the brand's goal to inspire growth and learning.
Henkel's Broader Commitment
Henkel's multi-year partnership with U.S. Soccer, announced recently, aims to foster growth within the sport and elevate overall performance. Apart from the Clean Sheet program, Henkel is also involved in presenting the Young Player of the Year Awards and supporting community youth soccer clinics. This broad partnership will utilize Henkel's extensive portfolio to promote both the U.S. Men's and Women's National Teams, as well as youth programs across the country.
About Dial® and Henkel
Dial® has been a trusted name in hygiene for 75 years, offering a range of hand soaps, body washes, and other products designed for the whole family. The brand continues to emphasize the importance of cleanliness and healthy skin through its product offerings. Henkel’s extensive collection of brands in North America includes various household names, maintaining a powerful presence in the consumer goods market. The company remains dedicated to innovation and community support, engaging consumers through meaningful partnerships and initiatives.
Frequently Asked Questions
What is the Clean Sheet program?
The Clean Sheet program is Dial®'s initiative designed to support local educators through donations linked to U.S. Soccer matches.
How much will Dial® be donating through the program?
Dial® has committed an initial $50,000, plus $5,000 for each clean sheet earned by the U.S. Senior National Team, potentially totaling $100,000 over a year.
Who benefits from the Clean Sheet program?
Public school teachers and their classrooms benefit, as donations go towards educational resources, enhancing student learning opportunities.
What other community efforts is Henkel involved in?
Henkel is engaged in various initiatives, including youth soccer clinics and the Young Player of the Year Awards, demonstrating a commitment to community development.
Why is hygiene important in schools?
Maintaining hygiene in schools is crucial for preventing illness, fostering a healthy learning environment, and ensuring students can focus on their education.
