Collaborative Initiative to Showcase Local Entrepreneurs
Comerica Bank and the Detroit Pistons join forces to enhance the visibility of small businesses in Metro Detroit, providing valuable resources and support.
The Detroit Pistons and Comerica Bank have woven a promising partnership with the launch of SHOP313 Pop-Up Shops presented by Comerica. This initiative aims to highlight 28 small businesses from Michigan during the 2024-25 NBA season, initiating the program on January 31, ensuring these local entrepreneurs gain the exposure they deserve.
The collaboration between these two notable organizations emphasizes their commitment to nurturing and promoting the small business landscape, which plays a crucial role in the economic fabric of Metro Detroit and beyond. This marks the second consecutive year that Comerica and the Pistons have joined forces to uplift local businesses.
“The Detroit Pistons SHOP313 Small Business Platform acknowledges the significant contributions small businesses make to our community,” remarked Dave Sanabria, Vice President of Partnership Engagement at the Detroit Pistons. “Through our partnership with Comerica Bank, we provide unique opportunities that allow these businesses to thrive and create a positive influence in their neighborhoods.”
Event Details and Opportunities for Small Businesses
Each selected game for this initiative will feature the participation of seven small business customers from Comerica Bank. Out of these seven, six businesses will engage directly with fans, utilizing the SHOP313 Pop-Up Shops area within the UWM District Market concourse to foster brand engagement. In addition, one selected business will gain access to a suite, facilitating a prime networking environment with potential clients.
All participating businesses will benefit from digital signage displayed in Little Caesars Arena and increased brand awareness via social media marketing efforts.
Scheduled Pop-Up Shop Events
The SHOP313 Pop-Up Shops presented by Comerica will occur during several key games, including:
- Friday, Jan. 31 vs. Dallas Mavericks
- Wednesday, Feb. 26 vs. Boston Celtics
- Tuesday, March 11 vs. Washington Wizards
- Friday, April 11 vs. Milwaukee Bucks
Small Businesses Featured at SHOP313
The inaugural group of businesses participating in the SHOP313 Pop-Up Shops presented by Comerica includes:
- Dynamic Roofing from Carleton
- Happy Deals LLC from Detroit
- Rev'd Up Fun from Woodhaven
- SkinBar VII from Detroit
- Suburban Truck Driving School from Romulus
- The Alexis Company from Detroit
- NYX Cleaning Services, LLC from Ann Arbor
Supporting Economic Growth and Visibility
Meghan Storey, Senior Vice President and Michigan Director of Small Business Banking at Comerica Bank, shared, “As we expand our small business banking resources, we’re dedicated to providing essential tools that can help local businesses thrive. Partnering with the Detroit Pistons’ SHOP313 Small Business Platform creates invaluable opportunities for business owners to improve their visibility and overall success.”
The Impact of the SHOP313 Small Business Platform
This initiative, the SHOP313 Small Business Platform, serves as a dynamic medium to empower small business owners in the Detroit area. By amplifying and supporting local entrepreneurs, this program contributes significantly to fostering a vibrant economy.
About Comerica Bank
Comerica Bank boasts a legacy as Michigan's longest-serving bank, established in 1849, operating with over 4,300 employees statewide. As a part of Comerica Incorporated (NYSE: CMA), this institution focuses on supporting its community while delivering essential banking services. Through a robust network of banking centers, Comerica prioritizes nurturing enduring relationships that enhance the lives of the residents in the state's metropolitan areas.
Frequently Asked Questions
What are the SHOP313 Pop-Up Shops?
The SHOP313 Pop-Up Shops initiative promotes and showcases local small businesses at select Detroit Pistons games, providing them with visibility and resources.
How many businesses are featured in the program?
A total of 28 Michigan-based small businesses will be highlighted throughout the NBA season.
When does the program start?
The first event in the SHOP313 Pop-Up Shops program kicks off on January 31, 2025.
Who can participate in the program?
Participating businesses include small business customers of Comerica Bank, chosen for their capacity to engage with fans effectively.
What support do businesses receive through this partnership?
Businesses receive exposure through digital signage, social media promotion, and opportunities for direct engagement with fans at the games.
