Desert Diamond Arena Transforms into Premier Entertainment Hub

Desert Diamond Arena's Remarkable Transformation

Desert Diamond Arena is entering an exciting new chapter with a significant $42 million transformation designed to elevate it into one of the foremost entertainment venues in the western United States. This ambitious project is set to redefine the arena as a leading "music mecca," thus enhancing Glendale's reputation as a premier destination for entertainment.

Collaboration and Vision

This transformation, spearheaded by ASM Global—a top-tier venue operator—demonstrates a collaborative effort with U.K.-based Forward Associates, known for enhancing guest experiences, alongside the renowned design firm HOK. Their collective expertise aims to elevate Desert Diamond Arena, providing an unforgettable setting for concerts, events, and immersive experiences.

Exciting Changes on the Horizon

The grand unveiling of this enhanced venue is scheduled for completion in spring 2025. The significant renovations encompass nearly 25 redesigned spaces throughout the arena, contributing to a fresh chapter in its history as a regional entertainment leader. The collaboration includes the skilled hands of over 500 local tradespeople, emphasizing community involvement and a commitment to regional growth.

A Broader Vision for Entertainment

This reimagination aligns with a broader vision to enhance the entire 250-acre entertainment complex surrounding the arena. With attractions including State Farm Stadium, a variety of hotels, and the bustling Westgate Entertainment District featuring a lively mix of bars, restaurants, experiential entertainment, and the Desert Diamond Casino, this project positions Glendale as an entertainment powerhouse.

Economic Growth and Community Impact

According to Glendale City Manager Kevin Phelps, this renovation significantly impacts local economic growth and reaffirms Glendale's status in the entertainment sector. With upgraded amenities, expanded programming, and a focus on high-quality experiences, the venue will attract major events and foster local business growth.

Unmatched Accessibility

Glendale's entertainment district boasts an impressive investment in infrastructure, featuring nearly 4,000 hotel rooms and convenient freeway access. This initiative ensures ample parking space with more than 26,000 spots available, solidifying Glendale's position as a leading site for live events.

A Legacy Celebrated

Doug Thornton, ASM Global executives, emphasizes the transformation as a tribute to Desert Diamond Arena's two-decade-long presence at the heart of Glendale’s vibrant entertainment scene. The upgraded arena is designed to attract audiences from not just the local area but also from wider regions, further enhancing Glendale’s identity as a notable U.S. entertainment hub.

Innovative Fan Experiences

Enhancements in the arena will introduce modern facilities and accommodations that set a new benchmark for concert venues in the Southwest. The project includes plans for immersive fan experiences, including the street-inspired Floor Bar and a lively Marketplace for culinary delights, aimed at enhancing the concert-goers' experience before and after events.

Select Areas for a Premium Experience

Fans will appreciate various new spaces designed for comfort and engagement. This includes the Bassline Bar for pre-show mingling, a VIP club offering sweeping views, and private loges in Encore, where attendees can enjoy both exclusivity and a sense of community.

Future Prospects

Looking ahead, ASM Global plans to use Desert Diamond Arena as a model for transformational projects throughout the U.S., establishing a new standard for high-impact venue experiences. The grand reveal of the revamped arena will not only showcase achievements over the past three years but also serve as a springboard for future events and concerts, launching Glendale further into the national entertainment spotlight.

A Venue with a Legacy

Since its opening, Desert Diamond Arena has attracted numerous celebrated artists and events, hosting an impressive range of performances. With a capacity of 19,000 for concerts and a variety of luxurious accommodations including 53 luxury suites, this venue's transformation ensures it will continue to attract world-class talent.

About ASM Global

ASM Global is recognized as a leading full-service venue company dedicated to delivering exceptional client-focused solutions. With venues spanning five continents, their mission extends to creating substantial value and driving economic success in the communities they serve. Their ongoing commitment to excellence ensures that venues like Desert Diamond Arena continue to thrive and evolve.

Frequently Asked Questions

What is the budget for the Desert Diamond Arena transformation?

The transformation budget is set at $42 million, enhancing the arena's facilities and guest experiences.

When will the renovation of Desert Diamond Arena be completed?

The renovation is scheduled for completion in spring 2025.

Who is involved in the renovation project?

The project is being led by ASM Global, in collaboration with Forward Associates and HOK, focusing on guest experience and design.

What new features can we expect?

The renovation will include upgraded facilities, new dining options, enhanced fan areas, and private viewing experiences.

How does this project benefit the Glendale community?

The renovation aims to boost local economic growth, attract major events, and enhance the entertainment district's appeal.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

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