Desert Control Partners with Woodland Hills Country Club
Desert Control AS (NASDAQ: DSRT) has established a strategic partnership with Woodland Hills Country Club (WHCC) to deploy its groundbreaking water conservation technology across 43 acres of the club's golf course. This agreement signifies a significant step toward enhancing sustainable water management practices within the golf industry.
Innovative Water Conservation Approach
The partnership approach focuses on an outcome-based business model, ensuring a financial framework that promotes accountability. Monthly recurring revenue (MRR) for Desert Control will be based on actual water savings achieved, creating shared incentives for both entities. The total potential contract value for Desert Control may exceed NOK 8.5 million, contingent on attaining a minimum of 25% water savings over a five-year period.
Economic Benefits for Woodland Hills Country Club
Water costs have increasingly become major operational expenses for many golf courses, and WHCC is no exception. The collaboration with Desert Control is expected to yield substantial economic advantages for the club, allowing them to reduce costs while maintaining the high-quality turf their members expect.
Commitment to Sustainability
“We are privileged to partner with a historic club that shares our commitment to innovative and sustainable practices,” said Ole Kristian Sivertsen, CEO of Desert Control. “Our technology not only aims to significantly reduce water consumption but also ensures the preservation of lush, playable turf, aligning financial and environmental goals seamlessly.”
Implementation Timeline and Process
The rollout of Desert Control's technology is timely and strategic, planned to coincide with regular turf aeration and maintenance scheduled for early next year. By integrating this solution across all fairways, tees, and roughs, WHCC is committing to a future-focused approach that enhances their operational effectiveness.
Long-Term Economic Sustainability
Rick Stegall, General Manager of WHCC, emphasized that this agreement is crucial for the club's long-term sustainability. As custodians of a century-old historic site, the club recognizes the importance of conserving vital resources, supporting the local community, and ensuring future generations enjoy and benefit from this cherished land.
Measurable Environmental Impact
This collaboration reinforces Desert Control's mission of delivering quantifiable outcomes through its innovative business model, effectively integrating eco-friendly technology within an industry that is under increasing pressure to adapt to water scarcity.
Frequently Asked Questions
What technology is Desert Control implementing at WHCC?
Desert Control is deploying its proprietary water conservation technology, designed to enhance soil water retention and reduce irrigation needs.
What are the anticipated financial benefits for WHCC?
The projected savings could exceed NOK 8.5 million over five years, contingent on achieving a minimum of 25% water savings.
When will the implementation begin?
The technology rollout is scheduled for April 2025, coinciding with the club's turf maintenance schedule.
Why is water conservation important for golf courses?
Water conservation helps golf courses reduce operational costs while maintaining high standards of turf quality, which is essential for member satisfaction.
Who can I contact for more information regarding Desert Control?
For inquiries, reach out to Ole Kristian Sivertsen, President and Group CEO.
