Dematic Partners with Eren Perakende to Enhance Supply Chain
Dematic, a leading name in supply chain automation, has announced a strategic partnership with Eren Perakende aimed at automating a new distribution center in Türkiye. This collaboration represents a significant stride in Eren Perakende’s goal to improve operational efficiency while addressing growing market demands through cutting-edge automation technologies.
Eren Perakende's Growth Journey
Relying on over five decades of experience, Eren Perakende has been a major player in connecting world-renowned brands with customers in Türkiye. Their journey began in 1990 with a partnership with Devanlay to distribute Lacoste. Since then, they have aligned with various global brands, including Burberry, Nautica, and Converse. Currently, they operate in 25 countries with a workforce exceeding 8,000 employees, and they manage an impressive retail presence with over 600 stores. Eren also emphasizes online growth through their multichannel strategy, which sees them owning brands like House of SuperStep and Fashfed.
Embracing the Future of Distribution
The new distribution center is poised to feature Dematic's automated solutions that promise to enhance productivity, precision, and overall supply chain efficiency. Osman ?entürk, Eren Perakende's CEO, emphasizes the importance of this investment, noting that with annual revenue nearing $2 billion, their goal is to elevate their digital sales share from 25% to 35%. The innovative automation will allow for quicker response times with next-day and same-day delivery options, greatly improving customer satisfaction.
Automation as a Game-Changer
The decision to integrate automation into Eren Perakende's operations was influenced by the increasing challenges surrounding labor availability and escalating operational costs. By implementing a fully automated system powered by Dematic’s advanced warehouse control software, Eren Perakende will achieve significant improvements in real-time inventory tracking and order management by integrating seamlessly with their existing SAP system.
The Role of Technology in Logistics
Mithun Perinchery, Head of Sales for the Middle East, Africa, and Türkiye at Dematic, expressed excitement about this partnership, highlighting the blend of intelligent design and sophisticated technology that will redefine Eren Perakende's distribution operations. The new goods-to-person (GTP) picking stations and Dematic Multishuttle technology are set to enhance order fulfillment speed and accuracy, significantly reducing dependence on manual labor.
The Dematic Multishuttle Advantage
The integration of Dematic's Multishuttle system will enable high-density storage and rapid order retrieval. This automated system will streamline the process by supplying items directly to the GTP picking stations, ensuring optimal order speed and reduced human error. Moreover, the incorporation of an advanced conveyor network will facilitate efficient material flow from the storage area to order fulfillment and dispatch.
Efficiency and Adaptability
The Dematic Multishuttle is designed to manage up to 4,000 load movements per hour, ensuring that Eren Perakende can adapt seamlessly to their growing operational needs. The system is engineered with flexibility and modularity in mind, allowing it to evolve alongside the company’s future growth.
Support and Collaboration
To guarantee a successful rollout, Dematic will offer ongoing support from trained technicians and engineers, assisting Eren Perakende during the system's startup phase. This comprehensive training will ensure operations, supervisory, and support staff are thoroughly equipped to harness the new automation effectively.
Engaging Local Expertise
Dematic is collaborating with local partner ILA Otomasyon Yaz?l?m A.? to ensure the smooth implementation and support of the automation project in Türkiye. Additionally, SDZ GmbH, a leading supply chain and logistics consulting firm, is involved in the design and integration of the automated system, providing invaluable international expertise to the Eren Perakende project team.
Commitment to Innovation
This automation project illustrates Eren Perakende’s dedication to innovation and operational excellence. Yunus Emre Koç, the company’s CLO, remarked on the significance of this partnership as a collaborative effort that will aid in developing a more intelligent and agile supply chain for upcoming challenges.
The implementation phase of this transformative project is set to begin soon, heralding an exciting new chapter in Eren Perakende's operational capabilities.
Frequently Asked Questions
What is the significance of the partnership between Dematic and Eren Perakende?
This partnership is aimed at automating Eren Perakende's distribution center, enhancing operational efficiency and customer service through innovative technology.
How will automation improve operations at Eren Perakende?
Automation will optimize fulfilment processes, increase speed and accuracy in order processing, and significantly reduce reliance on manual labor.
What kind of technology will be implemented in the new distribution center?
The center will feature Dematic's goods-to-person picking stations and Multishuttle technology for efficient storage and order retrieval.
What are Eren Perakende’s goals in terms of growth and digital sales?
The company aims to increase its digital sales share from 25% to 35%, enhancing overall customer experience and service delivery.
When is the automation project expected to commence?
The implementation of the automation project is expected to begin shortly, marking a crucial advancement in Eren Perakende's operational strategy.
