Delimex Expands Its Product Line with Crispy Quesadillas
Today marks a significant milestone for the Delimex brand as it steps beyond its well-known taquito offerings with the introduction of the new Crispy Quesadillas. This launch represents one of the brand's most exciting developments in over five years. Available in two delightful flavors—Char-Grilled Chicken and Chipotle Chicken—these quesadillas deliver a punch of bold taste alongside juicy chicken and melted cheese nestled in a perfectly crunchy tortilla.
Innovative Technology Enhancing Flavor
What sets these quesadillas apart is their adoption of Kraft Heinz’s proprietary 360CRISP™ technology. This innovative approach ensures that every quesadilla offers restaurant-quality crispiness, miraculously achieved in a microwave. With the new Delimex Crispy Quesadillas now on the market, consumers can expect a convenient yet delicious mealtime option that stands out in the frozen food aisle.
A Response to Consumer Needs
It’s no secret that quesadillas are one of the most cherished items on American restaurant menus. Many enjoy them so much that they wish to recreate that experience at home, but often find themselves frustrated with existing frozen offerings. Issues such as soggy tortillas, un-melted cheese, and an overall lack of crunch are common complaints.
Addressing the Frozen Food Market
With the Mexican frozen food market on the rise, Delimex saw a clear opportunity to address these consumer pain points. By collaborating with Kraft Heinz, the brand aims to provide a satisfying solution with its new, crisp-from-the-microwave quesadillas. This innovative product not only meets consumer preferences but also contributes to the growing segment of quality frozen foods.
Commitment to Quality and Convenience
Maryana Dluzniewski, Marketing Director for Delimex, shares the brand’s vision: “Delimex, founded by Oscar Ancira Sr., has always aimed to blend vibrant Mexican flavors with convenient frozen options. As we evolve beyond taquitos, we are committed to redefining the expectations of Mexican-style frozen foods through cutting-edge technology.”
These new Crispy Quesadillas are a testament to Delimex’s commitment to innovation and quality, highlighting Kraft Heinz’s ambition to revolutionize the frozen food industry. By pushing the limits of conventional frozen meals, the collaboration aims to create products that not only are quick and convenient but also deliver exceptional flavors that customers will love.
Where to Find Delimex Crispy Quesadillas
Delimex Crispy Quesadillas can be found in the frozen food aisles of many major retailers across the nation, including Target, Kroger, and Walmart, with a suggested retail price of $5.99. They promise to be an irresistible addition to any meal or snack time, appealing to families and individuals craving tasty, hassle-free options.
About The Kraft Heinz Company
The Kraft Heinz Company (Nasdaq: KHC) is committed to transforming the food industry through its Purpose: Let’s Make Life Delicious. With an impressive net sales figure nearing $27 billion in 2023, the company focuses on growing its iconic and emerging food brands globally. Kraft Heinz leverages its scale to provide sustainable and ethical food products, striving to meet the evolving needs of consumers while making a positive impact on the world.
Frequently Asked Questions
What flavors are available in Delimex Crispy Quesadillas?
The new quesadillas are available in Char-Grilled Chicken and Chipotle Chicken flavors.
What technology is used in the production of these quesadillas?
Delimex Crispy Quesadillas utilize Kraft Heinz’s proprietary 360CRISP™ technology.
Where can I purchase Delimex Crispy Quesadillas?
You can find these quesadillas in the frozen food aisles of major retailers like Target, Kroger, and Walmart.
What is the typical price of Delimex Crispy Quesadillas?
The suggested retail price for the quesadillas is $5.99.
Who is the founder of the Delimex brand?
Delimex was founded by Oscar Ancira Sr., who brought vibrant Mexican flavors into convenient frozen foods.
