Little Debbie Unveils Strawberry Shortcake Roll for Snack Lovers
A fresh, exciting way to enjoy a beloved classic
McKee Foods, the proud maker of the iconic Little Debbie brand, recently introduced its latest creation: the Strawberry Shortcake Roll, now available in a convenient, twin-wrapped format. This new product is designed for convenience-store shoppers looking for a delicious, on-the-go treat without sacrificing flavor.
A Classic Favorite in a New Format
Packed with flavorful strawberry jelly and a rich cream filling, these sweet cake rolls make for the perfect snack at any time of the day. Whether you're grabbing a quick bite during your morning commute or enjoying a sweet dessert after lunch, Little Debbie's Strawberry Shortcake Rolls cater to various snacking situations. With roots dating back to 1966, these rolls have always been a staple for fans of the brand, and this new launch brings an added layer of excitement to a timeless classic.
Convenience That Fits Your Lifestyle
Chuck Clevenger, associate brand manager at McKee Foods, expressed enthusiasm about the launch, stating, "Little Debbie fans have enjoyed our Strawberry Shortcake Rolls for decades. By introducing a single-serve version, we're making it easier than ever for consumers to enjoy this classic treat whenever and wherever they want — without compromising on the flavor and quality they expect from Little Debbie. It's the perfect option for on-the-go snacking occasions." This new product not only celebrates a long-standing tradition but also recognizes the modern need for convenience in our busy lives.
Exciting New Features
The Strawberry Shortcake Roll comes in vibrant, appealing packaging that is sure to attract attention on store shelves. The innovative twin-wrapped design means there are two rolls per package, ensuring that consumers can share or save one for later. Inside, you'll find a soft yellow cake rolled with layers of delectable cream and strawberry fruit filling, making each bite a delightful experience. These individually wrapped rolls promise freshness, convenience, and portability, allowing fans to enjoy their favorite treat anywhere they go.
Product Highlights
- Twin-wrapped: two rolls per single-serve package
- Yellow cake rolled with layers of cream and strawberry-flavored fruit filling
- Based on a Little Debbie favorite enjoyed since 1966
- Individually wrapped for freshness, convenience, and portability
- Available soon at your favorite retail location
The introduction of the Twin Wrapped Strawberry Shortcake Roll marks a thrilling advancement for the beloved Little Debbie lineup, honoring its rich history while offering fans a new, fun way to enjoy a delightful treat.
Contact Information for Media Inquiries
Corporate Information Contact
Mike Gloekler
Corporate Communications and PR manager
Office: (423) 238-7111, Ext. 22440
Cell: (423) 364-4431
Brand and Product Information Contact
Jennifer Cummins-Askew
Marketing Operations and Advertising manager
Office: (423) 238-7111, Ext. 24611
Frequently Asked Questions
1. What is the new product introduced by Little Debbie?
The new product is the Strawberry Shortcake Roll, offered in a convenient twin-wrapped format.
2. What are the key features of the Strawberry Shortcake Roll?
It features a yellow cake with strawberry jelly and cream filling, packaged two rolls per single-serve option for convenience.
3. When can consumers expect to find this product in stores?
The Strawberry Shortcake Roll will be available soon at various retail locations.
4. Who is behind the Little Debbie brand?
Little Debbie is produced by McKee Foods, a family-owned bakery company with a strong presence in the snack food industry.
5. How does Little Debbie ensure the quality of their products?
They prioritize freshness and quality, delivering products directly from their bakeries to local retailers through their own trucking fleet.
