Delaware North Launches 'Bee the Difference' for Earth Month
Delaware North, a standout in the hospitality and entertainment sector, is set to embrace Earth Month with its engaging 'Bee the Difference' campaign. This initiative, designed to raise awareness and education regarding pollinators, will run from April 1 until May 20 at over 100 of its operating locations across the United States.
Special Margarita to Support Campaign Goals
To align with the campaign’s mission, Delaware North is offering a specially crafted cocktail—the 'Bee's Harvest Margarita'—featuring premium PATRÓN Silver Tequila. This delightful beverage will be available exclusively during the campaign period, enticing guests to indulge in a taste that also supports a noble cause.
Interactive Augmented Reality Experience
This year’s initiative introduces an innovative augmented reality experience, which guests can access via a QR code on mobile devices. This digital journey transports users to the Hacienda PATRÓN in Mexico, where they can explore the tequila-making process while learning about the vital role pollinators play in agriculture, especially for Weber Blue Agave, the primary ingredient in tequila production.
Delaware North's Commitment to Sustainability
Debbie Friedel, corporate senior director of sustainability at Delaware North, shared the company's excitement: "Delaware North is once again asking our team members and guests to 'Bee the Difference' and support pollinator education and preservation through this year's campaign. Bees are critical to our environment and agriculture, and Delaware North is proud to place the spotlight on these hard-working creatures across our U.S. operations at stadiums, airports, restaurants, and gaming locations."
Achievements in Sustainability
In a proud display of its commitment to making a difference, Delaware North has partnered with The Bee Cause Project for the third consecutive year, generating over $41,500 to support their educational endeavors focused on pollinators. This partnership not only brings heightened awareness but also fosters future generations to take on the mantle of environmental stewardship.
Award Recognition
Recently, the campaign's previous iterations received recognition, having won a Vibe Vista Award for Best Beverage Limited Time Offer. This award highlights Delaware North’s innovative efforts and sets a benchmark for quality in beverage programs across the industry.
Participating Locations
This year's 'Bee the Difference' campaign will be featured at multiple Delaware North locations, including notable spots such as the Patina Restaurant Group in Disney Springs and various dining establishments within the Empire State Building. Additionally, guests at Fort Lauderdale Hollywood International Airport, Yavapai Lodge at Grand Canyon National Park, as well as Little Caesars Arena in Detroit, among others, will have the opportunity to participate.
About Delaware North
Delaware North is a global leader in the hospitality and entertainment industry, serving over half a billion guests annually across three continents. The company remains dedicated to sustainability, innovation, and community engagement, ensuring memorable experiences in celebrated venues worldwide. To learn more about Delaware North's initiatives and offerings, visit their official website or connect via their social media platforms.
Frequently Asked Questions
What is the purpose of the 'Bee the Difference' campaign?
The campaign aims to promote education and awareness about pollinators and their impact on the environment and agriculture.
What special drink is being featured during the campaign?
The 'Bee's Harvest Margarita,' made with premium PATRÓN Silver Tequila, will be the highlight beverage during the campaign.
How can participants engage with the campaign?
Guests can engage through an augmented reality experience that informs them about tequila production and the role of pollinators.
Where can I find the 'Bee the Difference' campaign in action?
The initiative will be found at over 100 Delaware North locations across the United States, including popular restaurants and event venues.
How has Delaware North contributed to pollinator education?
Delaware North has partnered with The Bee Cause Project, donating over $41,500 to support educational programs focused on pollinators.
