Dayforce Launches New Brand Campaign: ‘Do the Work You’re Meant to Do’
MINNEAPOLIS and TORONTO — Dayforce, Inc. (NYSE: DAY; TSX: DAY), a leading player in global human capital management (HCM), has unveiled a compelling brand advertising campaign titled ‘Do the work you’re meant to do.’ This initiative is designed to inspire individuals to simplify their HR processes, enabling them to concentrate on what truly matters in their professional lives.
Understanding the Message Behind the Campaign
The campaign has been crafted to resonate with those who feel overwhelmed by administrative tasks. Through the use of humor in its television commercials, Dayforce effectively showcases how technology can alleviate the burden of day-to-day challenges, allowing employees to dedicate more time to their passion-driven work.
Showcasing Real-world Struggles
This brand initiative employs vignette-style storytelling to highlight the sentiments of various professionals. It portrays individuals across different industries who struggle to focus on essential tasks due to the weight of administrative responsibilities. The emotional connection created through these stories allows viewers to relate and reflect on their work experiences.
Multi-channel Approach for Greater Engagement
The new Dayforce commercial will reach audiences across multiple platforms, including television and social media channels. Additionally, the campaign will feature advertisements on platforms like LinkedIn and Meta, as well as podcasts, ensuring the message reaches a diverse audience. Out-of-home (OOH) advertisements will also be strategically placed in high-traffic areas such as major airports and iconic transit hubs, further engaging viewers with relatable scenarios.
Working with Creative Experts
Dayforce’s new advertising campaign is the result of a partnership with Rethink as its creative agency and Prophet as its media strategy agency. This collaboration aims to produce content that not only entertains but also encourages viewers to reflect on the significance of meaningful work in their lives.
Impact on the HCM Landscape
With the launch of this campaign, Dayforce emphasizes its commitment to helping organizations realize the full potential of their workforce. By streamlining operations and reducing administrative burdens, the company sets a new benchmark in the HCM industry.
As Eric Glass, the Chief Marketing and Communications Officer of Dayforce, stated, the campaign seeks to connect with audiences by emphasizing shared experiences. The focus on enabling employees to pursue their passion aligns with Dayforce’s core mission of making work life better.
About Dayforce
Dayforce stands at the forefront of HCM technology, dedicating its efforts to enhancing work life for its vast customer base and the millions of people they employ worldwide. Their unified platform integrates HR, payroll, talent management, workforce management, and benefits, empowering clients to maximize their workforce's capabilities.
Frequently Asked Questions
What is the main theme of Dayforce's new campaign?
The campaign focuses on empowering individuals to concentrate on meaningful tasks by simplifying HR processes.
How does humor play a role in the campaign?
Humor in the television commercials illustrates how technology can alleviate stress and make work life better.
Who created the new brand campaign for Dayforce?
The campaign was developed in collaboration with Rethink as the creative agency and Prophet for media strategy.
Where will Dayforce's commercials be shown?
The commercials will air on television and be featured on various social media platforms, including LinkedIn and Meta.
What does Dayforce aim to achieve through this campaign?
Dayforce aims to create moments of connection with its audience and emphasize the importance of focusing on meaningful work.
