David Yurman Welcomes Eiza González as Global Ambassador
Renowned luxury jewelry brand David Yurman is thrilled to announce the partnership with Mexican talent Eiza González as their latest global ambassador. In a captivating new campaign for the Spring 2025 Sculpted Cable collection, González shines alongside continuing ambassador Iris Law, representing the essence of modern elegance and personal style.
A Campaign Set Against Iconic Backdrops
Filmed against the stunning backdrop of the Solomon R. Guggenheim Museum, a masterpiece of modern architecture, this campaign visually narrates the journey of a contemporary woman who confidently carves her path in life. The collaboration showcases both the signature Cable design that has defined David Yurman for decades and the artistic vision of acclaimed photographer Tyrone Lebon and film director Frank Lebon. González embodies the spirit of self-discovery and empowerment through each image captured, wearing exquisite pieces from the beautifully crafted Sculpted Cable collection.
Eiza’s Inspirational Journey
In her own words, "The greatest creatives in the world have sculpted their own paths." González, known for her upcoming roles in Guy Ritchie's film and others, reflects on her monumental move from her hometown to America, describing it as a challenging yet rewarding leap of faith. She highlights the importance of designing your future and admires the groundbreaking contributions of David, Sybil, and Evan Yurman in the jewelry design industry.
The Timeless Appeal of Cable
For more than 50 years, the Cable design has become an enduring symbol of David Yurman's artistry and creativity. Combining elements from ancient art and architecture, this iconic design is not just a trend but a legacy of strength and connection, celebrating the limitless possibilities of personal expression. The Sculpted Cable collection showcases a reimagined version of this signature element, transforming its helix shapes into elegant, flowing patterns that reflect the beauty of modern artistry.
Craftsmanship and Innovation at the Heart of the Brand
Evan Yurman, the brand’s president, emphasizes the brand's commitment to innovation: "As we continue to evolve our hero cable design, we look to draw inspiration from the arts, reinforcing our foundation as a brand created by artists. Shooting this campaign with Eiza amidst such an iconic setting was an unforgettable experience, perfectly representing the soul of this collection."
Launching the Spring 2025 Campaign
The Spring 2025 Women's Sculpted Cable campaign officially launches across all digital platforms on David Yurman’s official website and through their global social media channels, offering fans a front-row seat to the elegance and creativity that defines the collection.
Getting to Know David Yurman
Founded in New York by sculptor David Yurman and his wife, painter and ceramicist Sybil, the brand has built a reputation for merging artistic craftsmanship with luxurious designs. Under the leadership of their son Evan, David Yurman continues to lead the industry in creating collections that highlight timeless elegance and contemporary artistry. With a presence in 49 retail locations across the United States, Canada, Hong Kong, and France, David Yurman's collections reach over 300 exclusive fine jewelry retailers worldwide.
Media Relations
For media inquiries, Nike Communications is available to assist with further information regarding the campaign and its features.
Frequently Asked Questions
Who is the new global ambassador for David Yurman?
The new global ambassador for David Yurman is Eiza González, celebrated actress and singer.
What is the theme of the Spring 2025 Sculpted Cable campaign?
The campaign portrays the journey of a modern woman sculpting her own future, set against the iconic backdrop of the Guggenheim Museum.
Who directed the new campaign for David Yurman?
The campaign was shot by luxury fashion photographer Tyrone Lebon and directed by Frank Lebon.
What is the significance of the Cable design?
The Cable design symbolizes strength and connection, having been a staple of David Yurman’s collections for over 50 years.
How can I view the Spring 2025 campaign?
The Spring 2025 campaign can be viewed on David Yurman's official website and their social media channels.
