Dashlane Enhances Partner Program with New Incentives for Growth
- New points-based program model equips and rewards resellers to expedite adoption of Dashlane Omnix™ -
- Dashlane also appoints security industry veteran Tom Laffaye to lead its burgeoning channel business -
Credential security leader Dashlane is excited to unveil significant enhancements to its Partner Program, aimed at making it easier and more rewarding for partners to deliver comprehensive credential security to enterprises. This initiative is centered around a newly introduced points-based model that equips partners with valuable resources and rewards, fostering the widespread adoption of Dashlane Omnix™, an intelligent credential security platform.
According to John Bennett, CEO of Dashlane, "Omnix has garnered an incredible response from both partners and customers as it uniquely supports the entire credential lifecycle for employees. As we shift towards a more channel-focused organization, our partners will play a critical role in Omnix's growth. We are committed to empowering our resellers with the resources necessary for shared success."
New Channel Chief Joins to Drive Growth
To further bolster its commitment to partner-driven growth, Dashlane has appointed Tom Laffaye as the Director of Channel Sales. A seasoned veteran in the security sector, Laffaye will focus on expanding the partner ecosystem and supporting resellers with essential tools and resources to implement full credential security solutions in various enterprise environments.
Laffaye, who brings extensive experience in channel management from companies such as Censys and Okta, remarked, "Dashlane represents a leading solution for partners striving to equip their customers with the means to proactively manage credential risks within their workforce. Our updated program structure ensures that all partners, irrespective of size, can access comprehensive resources and benefits to maximize their success. We believe in the immense potential of putting partners at the forefront of Dashlane's growth."
Creating a Program Tailored for Partner Success
Formally launched in 2024, the global Dashlane Partner Program has already enlisted 180 partners, including prominent organizations like Atlantic Data Security and Carahsoft. This program offers partners a variety of benefits such as sales and marketing materials, live training sessions, dedicated channel sales managers, improved pricing margins, and opportunities for co-marketing and rebates.
Unlike traditional models that primarily reward partners for revenue, Dashlane’s innovative program allows partners to accumulate points by engaging in multiple activities. This includes achieving sales targets, completing certifications, undergoing training, and participating in marketing campaigns. As partners earn points, they can access more significant benefits, including higher margin tiers, market development funds (MDF), customized marketing materials, deal support, and more.
Mario Procopio, Managing Director at a value-added reseller, has expressed enthusiasm for Dashlane’s solutions. He noted, "Dashlane has become one of the most sought-after credentials management tools for organizations looking to mitigate credential risks and enforce consistent password management. Integrating Dashlane Omnix into our offerings allows our clients to easily assess and secure their credentials across the enterprise, simplifying their security management."
Easy Access Through the AWS Marketplace
Adding to its momentum, Dashlane has recently made its services available on AWS Marketplace. This move streamlines the procurement and deployment processes for its Omnix platform for Amazon Web Services customers, making credential security more accessible than ever.
For those interested in becoming a part of this growing partner community, Dashlane invites potential partners to learn more about the benefits by visiting their Partner Program webpage.
About Dashlane
Dashlane is dedicated to providing businesses with comprehensive credential security solutions that address the increasing threat posed by human risks. Their groundbreaking Omnix™ platform integrates password management and credential protection, arming security teams with proactive intelligence and real-time response capabilities. Trusted by millions of consumers and over 25,000 brands worldwide, including major enterprises, Dashlane is recognized for its innovative approach, patented zero-knowledge security, and exceptional user experience.
Frequently Asked Questions
What is the new Dashlane Partner Program?
The Dashlane Partner Program is a newly enhanced initiative designed to provide partners with resources, support, and rewards based on their performance and engagement in delivering credential security solutions.
Who is Tom Laffaye?
Tom Laffaye is the newly appointed Director of Channel Sales at Dashlane, bringing extensive experience in the security industry to lead and expand the partner program.
How does the points-based model work?
The points-based model allows partners to earn points through various activities, enabling them to unlock tiers with greater benefits, modeled to foster a culture of collaboration and success.
What advantages do partners gain from the program?
Partners benefit from sales and marketing materials, dedicated sales managers, increased pricing margins, and various financial incentives as part of the program.
Why is Dashlane’s offering considered unique?
Dashlane's Omnix platform is regarded as the only complete credential security solution that manages the entire lifecycle of credentials for employees, which sets it apart from other offerings in the market.
