Dash In Ranks #9 on the 2024 Best Workplaces in Retail
Dash In has been named #9 on Fortune's 2024 Best Workplaces in Retail™ list. It’s the second year in a row the company has earned this honor, underscoring a clear throughline: care for people, a strong workplace culture, and a direct link between how team members are treated and how guests are served.
Commitment to Employee Well-Being
Fortune’s recognition is based on feedback from employees gathered through the Great Place to Work Trust Index™ survey. The survey asks team members to weigh in on essentials that define a healthy workplace—trust in leadership, connection with colleagues, and loyalty to the company. Listening closely to those voices helps surface what actually makes culture work day to day, not just in a handbook.
A Testament to Company Culture
Blackie Wills, President and CEO of Wills Group, which owns Dash In, put it simply: "This recognition is a testament to our unwavering commitment to creating an exceptional workplace culture. Our focus on the guest experience begins with our employees, and their well-being is our priority."
Improvement Through Feedback
In March 2024, Dash In and the Wills Group earned Great Place to Work Certification™, reflecting strong employer practices. And employees agree. In the most recent survey, 87% of team members said Dash In is a great place to work—well above the industry average and up from the previous year’s rating of 82%. That steady climb points to progress built on feedback, action, and follow-through.
Recognition by Industry Leaders
Michael C. Bush, CEO of Great Place to Work, celebrated the milestone: "Congratulations to Dash In for being recognized as a Fortune 100 Best Workplace in Retail. Their commitment to supporting team members is clear, embodying a culture where employees feel valued and connected. This undoubtedly translates into superior performance and exceptional customer experiences."
Discovering Opportunities at Dash In
If you want to learn more about what it’s like to work at Dash In—or across the broader Wills Group—you can explore the company’s online resources for a closer look at culture, benefits, and growth. Dash In creates engaging guest experiences through more than 55 locations, serving communities across the region and building teams that care about the details that matter.
About Dash In
Dash In’s mission is simple: turn everyday errands into memorable moments. Across locations in Maryland, Virginia, and Delaware, the company focuses on quality, innovation, and guest engagement. The goal is consistent—deliver high standards and genuine service at every touchpoint, from the first hello to the last transaction.
About Wills Group
Headquartered in Maryland, Wills Group includes Dash In, Splash In ECO Car Wash, and SMO Motor Fuels. Family-run since 1926, the company is grounded in convenience retailing, fuels marketing, and community involvement. That legacy shows up in how it operates today: a culture built around keeping guests and team members at the center of every decision.
Frequently Asked Questions
1. What criteria were used for the ranking of Dash In?
The ranking is based on employee feedback gathered through the Great Place to Work Trust Index™ survey. It looks at how team members experience culture—trust in management, connection with colleagues, and overall loyalty to the company.
2. How did Dash In perform compared to the previous year?
In 2024, 87% of surveyed employees said Dash In is a great place to work, an increase from 82% in 2022. That improvement reflects ongoing work to listen to employees and act on what they share.
3. What is the significance of the Great Place to Work Certification?
Great Place to Work Certification™—earned in March 2024—signals that employees consistently report a positive, supportive workplace. For Dash In, it validates a sustained commitment to employee satisfaction and engagement.
4. How does Dash In prioritize employee well-being?
Dash In builds well-being into everyday operations: clear attention to the employee experience, a culture of recognition, and a focus on trust and connection. When people feel supported, the guest experience improves in kind.
5. Where can I learn more about job opportunities at Dash In?
You can explore current roles and learn more about the culture on Dash In’s career page. It’s the best place to see open positions and what to expect when you join the team.
