Dan Donnelly Appointed Head of Sports Strategy at VideoAmp
VideoAmp, a leading media measurement company, has recently announced the exciting appointment of Dan Donnelly as its Head of Sports Strategy. This move is aimed at propelling the company's growth within its sports practice and enhancing measurement efforts across the industry.
A Deep Background in Marketing and Brand Partnerships
Donnelly arrives at VideoAmp with over two decades of experience in the realms of marketing, advertising, and brand partnerships. Previously, he was the Senior Vice President of Ad Sales Strategy for FOX Sports, playing a crucial role in managing strategic initiatives that influenced billions of dollars in advertising revenue. His extensive career includes significant positions at Publicis Media and Starcom Mediavest Group, where he successfully negotiated high-profile media partnerships with major sports leagues.
Expertise in Multi-Year TV Deals
Throughout his career, Donnelly has established a remarkable reputation for securing multi-year television deals for prominent brands, including Anheuser-Busch, across various sports leagues such as the NFL, NBA, NHL, MLS, NASCAR, NCAA, PGA Tour, Olympics, and World Cup Soccer. His accomplishments underscore his capability in navigating the complex landscape of sports media and advertising.
Addressing the Demand for Accurate Cross-Platform Measurement
In his new role, Donnelly will focus on addressing a critical need in today's fragmented sports media landscape: the demand for precise cross-platform measurement. With today's advertising environment evolving rapidly, VideoAmp is poised to strengthen its partnership portfolio and accelerate technological advancements that meet the industry's need for precision.
Leveraging Technology for Smarter Advertising
Donnelly expresses his enthusiasm about joining VideoAmp, stating that after years in media and marketing, he looks forward to working with a team dedicated to smarter planning, measurement, and optimization. He emphasized the importance of harnessing data to create more efficient strategies aimed at boosting brand and business outcomes. His commitment to pushing the boundaries in measuring advertising success reflects his drive and passion for the industry.
The Essential Role of High-Quality Sports Measurement
With around half of all media revenue stemming from live sporting events, effective sports measurement is more crucial than ever. VideoAmp provides innovative Out-of-Home (OOH) measurement solutions that gather big data from TVs and smartphones to yield actionable insights. Donnelly's leadership is pivotal in fortifying and expanding VideoAmp's impressive portfolio of partners, which includes major players such as Netflix Raw/WWE and CBS Sports.
Team Excitement and Future Directions
Expressing excitement about Donnelly's arrival, Bryan Goski, Executive Vice President of Revenue at VideoAmp, noted that Donnelly's extensive expertise will significantly enhance the company’s mission to deliver top-notch measurement quality to its partners. The blend of knowledge and innovation that Donnelly brings is expected to be a game-changer for the company and its clients.
About VideoAmp
VideoAmp is transforming the advertising landscape through its media measurement solutions. By harnessing currency-grade big data, VideoAmp enables clients to access advanced audience targeting and real-time insights for better planning, optimization, and measurement of media investments. This technology aids media sellers in maximizing inventory value while offering advertisers a higher return on investment. The company has gained traction with its measurement and currency solutions, collaborating with 13 major linear and streaming publishers, all major media holding companies, and several independent agencies. Thousands of advertisers now rely on VideoAmp to optimize their media investments. The company operates from its headquarters in Los Angeles and New York, with additional offices scattered throughout the United States.
Frequently Asked Questions
What is Dan Donnelly's role at VideoAmp?
Dan Donnelly has been appointed as the Head of Sports Strategy at VideoAmp, focusing on enhancing sports measurement solutions.
What experience does Dan Donnelly bring to VideoAmp?
Donnelly has over 20 years of experience in marketing and advertising, including senior roles at FOX Sports and Publicis Media.
How will Donnelly impact VideoAmp's sports practice?
He will lead efforts to improve cross-platform measurement and technology capabilities within the fragmented sports media landscape.
What is VideoAmp's core service?
VideoAmp provides advanced media measurement solutions to help clients optimize and measure their media investments across various platforms.
Where is VideoAmp headquartered?
VideoAmp is headquartered in Los Angeles and New York, with offices throughout the United States.
