D1 Training Completes Successful Year and Plans for Expansion
As we look back on the recent achievements, D1 Training has made remarkable strides by surpassing growth objectives while enhancing the franchise infrastructure and embracing digital innovation. This allows the company to transition smoothly into a new phase of growth.
The well-known fitness brand closed 2025 with impressive momentum, marking a successful year across its franchise system and operational capabilities. They awarded more than 90 new franchise agreements and opened over 40 new training facilities. With 165 training facilities operating across the nation, D1 Training is poised for another successful year of expansion in 2026.
Strengthening Franchise Success
D1 Training is not just about increasing numbers but ensuring that its growth translates into meaningful support for franchisee success. With an expanded in-house construction project management team, the company managed to cut costs by more than 10%. This move, along with internalizing equipment procurement, has led to greater consistency and efficiency, enhancing long-term value for all franchisees.
Key Highlights from 2025
Innovative tactics shaped D1's approach in 2025, leading to notable accomplishments:
- Reported positive same-store revenue growth.
- Recognized as part of the annual Inc. 5000 ranking, marking D1's third consecutive year featured.
- Improved its standing by climbing 75 spots year-over-year on the prestigious Entrepreneur's Franchise 500, earning a place for the fourth year in a row.
- Launched digital initiatives such as the D1 Training mobile app and a revamped website to improve accessibility and user engagement.
- Introduced The Turf: Powered by D1, a podcast hosted by founder Will Bartholomew, featuring renowned guests discussing resilience and growth.
- Kicked off their first National Challenge, engaging over 800 adult participants and achieving over 2,000 pounds of weight loss collectively by participants nationwide.
- Expanded the corporate team to 52 employees, adding 21 roles since 2023, including key positions to drive scalable franchise growth.
These milestones illustrate D1's commitment to responsible growth, ensuring solid unit-level performance and ongoing support for its franchises.
Anticipating Future Growth and Impact
With momentum from 2025, D1 Training is entering 2026 with ambitious goals. The brand aims to open its 200th location and further expand youth sports camps and combines. They plan to amplify partnerships related to athlete performance testing and verification systems, aiming to deliver personalized and data-driven training experiences for youth athletes and fitness enthusiasts alike.
Bartholomew, the visionary behind the brand, emphasizes, "D1 Training believes that exceptional training transforms lives, influencing outcomes beyond just performance on the field. As we approach this important milestone, our focus is on accessible elite-level coaching and performance insights that foster confidence and resilience among athletes. Our aim for 2026 is responsible scaling while maintaining the high standards expected by our franchise partners."
Looking toward the future, D1 Training is actively seeking franchisees interested in establishing their own locations. For those curious about the opportunities available, additional information is accessible on their website.
About D1 Training
Founded by former NFL player Will Bartholomew in 2001, D1 Training is making a positive impact on the lives of numerous athletes across all ages. With over 170 locations nationwide and more than 200 franchises in various development stages, D1 is among the fastest-growing private companies in the country. Their trusted 5-Star Training System focuses on holistic athletic training without reliance on fads or shortcuts. For more details about D1 Training and available franchise opportunities, potential franchisees can visit D1training.com and D1franchise.com.
Frequently Asked Questions
What is D1 Training focused on for 2026?
D1 Training aims to open its 200th location, enhance youth sports camps, and develop partnerships for athletic performance testing.
How many franchise agreements did D1 Training award in 2025?
In 2025, D1 Training awarded more than 90 new franchise agreements.
What was a major achievement on the Inc. 5000 list for D1 Training?
D1 Training was recognized on the Inc. 5000 list for the third consecutive year.
Who is the founder of D1 Training?
Will Bartholomew, a former NFL player, founded D1 Training in 2001.
How does D1 Training support its franchisees?
D1 Training provides comprehensive training, investment in infrastructure, and a focus on operational efficiency to support franchisees.
