CYLNDR Studios Transforms Its Brand Identity
In an exciting move that underscores its commitment to innovation, CYLNDR has rebranded as CYLNDR Studios. This modern creative studio is dedicated to design and marks a new chapter in its evolution. Announcing a refreshed look and a strong new direction, CYLNDR Studios is set to enhance its offerings and strengthen its relationships with brands looking for fresh creative solutions.
Introduction of New Executive Leadership
The unveiling of CYLNDR Studios has been accompanied by a dynamic new executive leadership team that brings a wealth of experience and creativity to the studio. Leading this talented group is Sylvain Tron, appointed as the managing director. Joining him as executive creative directors are Suz Keen and Can Misirlioglu, while Kara O'Halloran has taken on the role of executive director of production, and Abbey Bako will helm influencer operations as director.
A Broadening of Services for Modern Brands
As the creative landscape evolves, so do the demands on studios to deliver innovative solutions. The new CYLNDR Studios aligns with this shift by introducing services that include not only live action and content production but also a dedicated design division and influencer management. This comprehensive approach ensures that modern brands can access all necessary creative services under one roof, fostering collaboration and efficiency.
Embracing a Maker-Minded Approach
Since its inception, CYLNDR has built strong connections within the Cheil network and has worked with a diverse array of brands, including notable companies. The studio's evolution includes hiring experts across various disciplines, such as branding and motion design, ensuring that CYLNDR Studios is well-equipped to meet the demands of both emerging startups and established legacy brands.
Elevating Brand Partnerships
Joe Maglio, president of Cheil North America, emphasizes the significant role CYLNDR has played in their growth strategy. He recognizes that as agencies adjust to the evolving landscape, the team's ongoing investment in talent and resources is crucial for client success. With this in mind, CYLNDR Studios is committed to delivering high-quality production and marketing services that are in sync with clients' goals.
A Vision for the Future
As Sylvain Tron expressed, CYLNDR Studios aims to bridge the gap between conceptualization and execution. The studio focuses on turning bold ideas into scalable work that resonates across various platforms. By prioritizing design and effective content creation, CYLNDR Studios is poised to redefine how brands operate in today's fast-paced digital environment.
About CYLNDR Studios
CYLNDR Studios is a modern creative studio that transforms how brands collaborate and produce compelling work. Integrated within the Cheil Worldwide network, the studio emphasizes four core disciplines: content, design, influencer marketing, and production. As the market continues to evolve, CYLNDR Studios adapts to the unique needs of brands, supporting them with the required creative mindset to thrive.
Frequently Asked Questions
What is the reason for CYLNDR's rebranding?
The rebranding to CYLNDR Studios reflects its commitment to modern creative solutions and an expanded service offering.
Who is leading the new executive team at CYLNDR Studios?
Sylvain Tron serves as the managing director, accompanied by a talented team of creative directors and producers.
What new services are being offered by CYLNDR Studios?
CYLNDR Studios now includes design, influencer management, live action, and content production among its services.
How does CYLNDR Studios support brands?
The studio helps brands by providing collaborative strategies and production services that adapt to their specific needs.
What industries does CYLNDR Studios cater to?
CYLNDR Studios works with a variety of industries, helping both startups and established companies amplify their brand presence.
