Custom Ink Appoints New Chief Revenue Officer
Custom Ink, a frontrunner in the online custom products and apparel sector, has taken a significant step in its leadership with the appointment of Ryan Massimo as Chief Revenue Officer. With two decades of experience in enterprise sales and strategy, Massimo's journey through top companies like Vistaprint, Dell, and ezCater has prepared him for this pivotal role.
Understanding Ryan Massimo's Role at Custom Ink
As Chief Revenue Officer, Massimo will spearhead the sales strategies for Custom Ink, focusing on driving revenue growth and developing a high-performance sales organization. His hands-on approach will involve crafting data-driven sales initiatives aimed at optimizing how the company attracts and retains customers. He will also collaborate closely with the product team to enhance customer service throughout various sales channels. Reporting directly to CEO David Doctorow, Massimo will play a crucial role in shaping the future of Custom Ink.
Massimo's Impressive Background
David Doctorow, CEO of Custom Ink, praised Massimo's extensive background, mentioning, "Ryan is a seasoned go-to-market leader with a track record of building and scaling high-performing sales and marketing organizations. He has led critical growth initiatives at Dell, Vistaprint, and ezCater, driving transformation across multiple industries." This extensive experience is expected to empower the revenue team and help meet ambitious business goals.
Historical Impact in Sales and Strategy
During his tenure at Dell, Massimo developed several business initiatives including the launch of the company's first Loyalty program. His strategic leadership in the Consumer & Small Business division helped lift the company's competitive edge in a challenging market. At Vistaprint, he was a key player in the company's global transformation, propelling the corporate sales team into new heights.
Transformative Achievements at ezCater
Most recently, at ezCater, Massimo oversaw a remarkable growth trajectory for the B2B sales division, bringing annual revenue up from $10 million to an impressive $400 million. This accomplishment helped cement ezCater's position as a leader in workplace food solutions, showcasing his effectiveness in scaling sales operations.
Strengthening the Leadership at Custom Ink
Massimo joins a growing executive team at Custom Ink, which has seen significant changes this year. Under the leadership of CEO Doctorow, the company has welcomed several new members, including Arthur Chapin and Bailey Rockwell Adrian in pivotal roles that shape the company’s product and customer experience strategies. Additionally, the recent arrival of Ben Litvinas as Chief Data and Analytics Officer (CDAO) reflects Custom Ink's commitment to harnessing data for driving innovation and efficiency.
About Custom Ink
Based strategically in Tysons, Virginia, Custom Ink has established itself as the online leader in custom products and apparel. The company is dedicated to creating a sense of community and camaraderie among groups and businesses by providing custom items that people are excited to use and wear. Their approach emphasizes innovative design, exceptional customer service, and a diverse range of high-quality merchandise, making the process seamless and enjoyable.
For inquiries, Custom Ink can be reached through Andrew Weinstein at 202-667-4967.
Frequently Asked Questions
Who is Ryan Massimo?
Ryan Massimo is the newly appointed Chief Revenue Officer of Custom Ink, with extensive experience in enterprise sales.
What will Massimo's role involve at Custom Ink?
He will lead sales strategies, optimize customer acquisition, and enhance customer retention.
What companies did Massimo work for before Custom Ink?
He held significant positions at Dell, Vistaprint, and ezCater.
What major achievement did Massimo accomplish at ezCater?
He scaled corporate sales from $10 million to over $400 million annually.
What is Custom Ink known for?
Custom Ink specializes in custom products and apparel for businesses and organizations, emphasizing quality and customer satisfaction.
