CSL Behring Enhances HCP Engagement Through ON24
In recent years, the life sciences sector has seen significant growth in digital engagement, with a notable 13% increase year-over-year. This trend is accelerating as businesses adopt more sophisticated omnichannel strategies to connect with healthcare professionals (HCPs). As a prominent player in the biotherapeutics industry, CSL Behring has utilized the ON24 platform to effectively scale its global HCP engagement initiatives, leading to meaningful connections and insights about customer content interaction.
Driving Consistency and Insight into Engagement
CSL Behring is committed to enhancing patient care and improving lives by advancing its biotherapeutic offerings. The company recognized the importance of providing a consistent experience for HCPs while integrating actionable insights into their processes. With the help of ON24's robust platform, they aimed to create an engaging and sustainable digital experience that meets the evolving needs of HCPs.
Connecting with Healthcare Professionals
Stuart Davis, Director of Commercial Enablement at CSL Behring, emphasized the platform's impact: "ON24 has helped us reach a thousand HCPs and attracted hundreds of new potential customers to our programs. It truly helps our business." This demonstrates how important these connections are to developing relationships and driving engagement.
Overcoming Challenges in Digital Engagement
Prior to this collaboration, CSL Behring faced several challenges due to the use of disjointed tools that failed to integrate seamlessly with their CRM. Manual processes hindered scalability, making it difficult to provide consistent and meaningful content for their audience. By using the ON24 Intelligent Engagement Platform, CSL Behring streamlined its operations, enabling the delivery of tailored content while monitoring audience engagement in real-time.
Building an Integrated Education Program
Today, CSL Behring boasts an integrated education program for HCPs that includes both live events and on-demand options. This approach has allowed them to extend their reach significantly without increasing workforce numbers. The seamless integration between ON24 and Veeva CRM ensures that data on HCP engagement is captured and utilized effectively, enhancing the follow-up processes and strengthening the overall customer relationship.
Commitment to Compliance and Adaptability
As Callan Young, CMO of ON24, points out, life sciences companies operate under rigorous regulations, and it's essential to maintain compliance while adapting to the changing needs of patients and providers. "We’re proud to support CSL Behring in enhancing healthcare professional education and driving sustainable growth," he stated, reflecting ON24's mission to facilitate impactful digital experiences.
CSL Behring's dedication to transforming HCP engagement via ON24 illustrates a proactive approach to meeting and exceeding the expectations of healthcare professionals. By sharing invaluable insights and facilitating meaningful interactions, they are well-positioned to continue leading in the biotherapeutics field.
About CSL Behring
CSL Behring is a global biotherapeutics leader committed to saving lives through innovative therapies. The company addresses the needs of patients using cutting-edge technologies and a range of scientific platforms, including plasma fractionation and recombinant protein technology. This focus on research and innovation enables CSL Behring to tackle unmet medical needs effectively.
About ON24
ON24 empowers businesses to modernize their go-to-market strategies in an increasingly digital world. Their platform combines exceptional experiences with personalized content, providing businesses with actionable insights to drive growth. ON24 works with leading companies across various industries, helping them capitalize on first-party data to enhance their performance.
Frequently Asked Questions
What is the main goal of CSL Behring's partnership with ON24?
The main goal is to enhance HCP engagement through the integration of consistent and impactful digital experiences that can be scaled across various markets.
How has ON24 influenced CSL Behring's customer engagement?
ON24 has enabled CSL Behring to reach a broader audience of HCPs, providing tools that facilitate interactive and personalized content delivery, thus boosting overall engagement.
What challenges did CSL Behring face before collaborating with ON24?
Prior to the partnership, CSL Behring encountered issues with fragmented digital tools that didn't integrate well with their CRM, making it difficult to deliver meaningful content.
In what ways does CSL Behring ensure compliance in its digital engagement?
By utilizing ON24’s platform, CSL Behring is able to maintain compliance through structured content delivery that adapts to regulatory requirements while meeting HCP needs.
How does CSL Behring collect data on HCP engagement?
CSL Behring collects engagement data through the ON24 platform, which integrates with Veeva CRM, ensuring that insights into HCP interactions inform follow-up strategies.
