Exciting Rebrand of Blue Lizard Australian Sunscreen
Crown Laboratories, Inc. is thrilled to reveal the rebranding of their flagship Blue Lizard Australian Sunscreen, a pivotal player in mineral sun protection. With nearly three decades of dedication to helping people enjoy their time outdoors, this rebranding showcases advanced formulas, eco-friendly packaging, and a refreshed design for today's consumers.
Enhanced Product Line Reflects Consumer Needs
As part of its commitment to customer satisfaction, Blue Lizard has revamped its product portfolio. Each formulation is crafted with safety and efficacy in mind, featuring mineral-based ingredients that provide robust sun protection. The rebrand delivers an assortment of products aimed at specific life stages such as Baby and Kids, as well as sports and sensitive skin formulations.
Focus on Safe and Sensitive Skin Properties
Crown emphasizes that Blue Lizard's products are designed to meet the needs of all skin types. Each sunscreen is formulated exclusively with mineral actives, primarily featuring SPF 50, ensuring effective protection against harmful rays without compromising the health of the skin. This thoughtful approach caters to both outdoor enthusiasts and everyday sun seekers alike.
Insights from Leadership
Nicole Watson, Senior Vice President of Global Therapeutics Marketing, said, "Evolving our Blue Lizard portfolio to meet the needs of our customers is essential. Our updated formulas enhance the user experience while our refreshed design provides clarity in a crowded category. We're committed to high-quality sun protection, serving families, athletes, and everyone in between with confidence."
Trusted by Healthcare Professionals
Blue Lizard’s reputation for safe and effective sun protection has made it the #1 Pediatrician-recommended mineral-based sunscreen brand. Renowned dermatologists trust its formulations for their patients, underscoring the brand’s commitment to using safe ingredients and promoting skin health.
Eye-Catching New Packaging Design
The rebranding features a vibrant new blue color scheme, developed with insights from current customers to ensure it's both eye-catching and informative. This design aims to improve product visibility while still retaining brand recognition, geared towards attracting a new audience as well.
Availability of the New Product Line
The completely redesigned Blue Lizard product line is now readily available at major retailers, including Ulta, Target, Walmart, and Amazon. These products are poised to provide effective sun protection for those who prioritize skin health.
About Blue Lizard Sunscreen
For almost 30 years, Blue Lizard has stood as a trusted name in sunscreen. Their dermatologist- and pediatrician-recommended mineral formulas exclude harsh chemicals, fragrances, and irritants, aligning with their dedication to protecting delicate marine ecosystems through the "We Love the Reef™" initiative. Additionally, their products feature Smart Cap Technology, alerting users when UV rays are at their most harmful, reminding them when to reapply for continued safety.
About Crown Laboratories, Inc.
Crown is a leading global skincare company committed to innovation in dermatology and aesthetic products. With a diverse portfolio aimed at improving the quality of life for consumers, Crown Laboratories continues to strive for excellence in skincare. They are a celebrated company known for rapid growth, currently serving consumers in over 60 countries worldwide.
Frequently Asked Questions
What is the new focus of Blue Lizard sunscreen?
The rebranded Blue Lizard sunscreen emphasizes safe, effective, mineral-based formulations suitable for all skin types, with an emphasis on simplified product lines.
Why is Blue Lizard sunscreen recommended by dermatologists?
Blue Lizard sunscreen is recommended because its mineral-based formulations are safe and effective, making them ideal for sensitive skin and children.
What changes have been made to the Blue Lizard packaging?
The new packaging features a striking blue design for better visibility and product understanding, created based on consumer testing results.
Where can I purchase updated Blue Lizard products?
Updated Blue Lizard products are available at leading retailers such as Ulta, Target, Walmart, and Amazon.
How does the Smart Cap Technology work?
Smart Cap Technology alerts users when harmful UV rays are present, helping them remember when to reapply their sunscreen for optimal protection.
