Cromer Material Handling Transitions to Forklifts Group
The transition of Cromer Material Handling and Doosan Material Handling Solutions to Forklifts Group marks a significant change in the material handling industry. This new entity aims to become a prominent provider of material handling solutions across various regions.
Forklifts Group: A New Era
Forklifts Group, a distinguished name in the material handling distribution landscape, brings over 40 years of experience in the field. Headquartered in Columbus, Ohio, they have a solid reputation built through their collaboration with top original equipment manufacturers (OEMs) like Bobcat and Linde. The team at Forklifts Group has received multiple Dealer of Excellence awards, reflecting their commitment to quality and service.
Expansion and Growth Strategy
As part of this transition, existing dealerships will continue operations under the capable leadership of Brent Poulton, who has taken on the role of President for Forklifts Group in the West Coast region. The dealerships, located in key areas throughout California, will maintain their local presence while the company explores new product and service opportunities to enhance their offerings in these markets. Poulton emphasized the benefits this merger brings, stating, "Joining an organization with an excellent reputation allows us to strengthen our industry position and implement an aggressive growth strategy."
Commitment to Service Excellence
Forklifts Group is dedicated to exceeding customer needs with a comprehensive range of products and services. Their extensive experience in the material handling sector positions them well for expansion across both existing and new markets. The onboarding of Cromer Material Handling and Doosan adds valuable resources and expertise to the team.
Branding Transition Timeline
The rebranding process to reflect the Forklifts Group name is set to be completed shortly, with updates visible in all company communications and marketing materials by early April.
About Forklifts Group
Forklifts Group is recognized for its nationwide network of full-service dealerships, committed to delivering top-tier material handling solutions. They have been honored as a top-performing dealer by Bobcat Company with the prestigious Diamond Award, underscoring their dedication to quality service and innovation. This extensive experience enables Forklifts Group to fulfill diverse customer requirements effectively.
Frequently Asked Questions
What is the significance of the transition to Forklifts Group?
The transition allows for enhanced service capabilities and product offerings, strengthening the company's position in the market.
Who leads the Forklifts Group on the West Coast?
Brent Poulton has been appointed as the President for Forklifts Group in the West Coast region after the transition.
What regions will Forklifts Group serve?
Forklifts Group will continue to serve regions across California and expand its presence into new markets.
How long has Forklifts Group been in operation?
Forklifts Group has over four decades of collective experience in the material handling sector.
What awards has Forklifts Group received?
Forklifts Group has been recognized with multiple Dealer of Excellence awards and the Diamond Award from Bobcat Company.
