Criteo Appoints Edouard Dinichert as Chief Customer Officer
Dinichert joins Criteo's leadership team to lead global sales for Performance Media and oversee global business operations.
Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, has announced the appointment of Edouard Dinichert as the new Chief Customer Officer. This important role, effective on December 1, 2025, positions Dinichert at the helm of global sales and operations for Criteo's Performance Media business. Bringing extensive experience and a vision for growth, he will directly report to Criteo's Chief Executive Officer, Michael Komasinski.
In his capacity as Chief Customer Officer, Dinichert is tasked with strengthening Criteo's commitment to client success, a central focus of the company's mission. His leadership is anticipated to accelerate the organization’s growth and infuse greater commercial excellence.
Edouard Dinichert's Vision for Criteo
Reflecting on his new position, Dinichert expressed, "Criteo has spent two decades delivering measurable performance, and in doing so, has become a unifying force for advertising and commerce. With its global reach and innovation in AI and data insights, the company is uniquely positioned to connect every part of the commerce journey. I'm thrilled to join the team and help drive Criteo's next wave of growth with our clients and partners." His words resonate with Criteo’s long-standing commitment to innovation and measurable results.
Dinichert boasts an impressive background, with over two decades of experience in leading global revenue organizations that successfully merge creativity, data, and performance. Before joining Criteo, Dinichert served as the Chief Revenue Officer at TripleLift, where he played a pivotal role in their success from July 2024 until January 2025. His ability to scale the company's creative supply-side platform offerings across various sectors highlights his aptitude for growth and innovation.
Experience Leading Inclusive Teams
Previously, Dinichert spent more than ten years at Amazon, where he significantly contributed to launching and leading Amazon Advertising in France. His remarkable journey included building Amazon's global Ad Tech Sales & Services organization. This experience equipped him with the skills necessary for advancing privacy-aware solutions that unite CRM, media, and analytics. Moreover, he fostered API-first innovation, enhancing collaborations with agencies and partners.
Michael Komasinski emphasized Dinichert’s expertise, stating, "As we continue to expand the reach and impact of performance media globally, Edouard's leadership will be instrumental in accelerating customer growth. His wealth of experience in scaling data-driven organizations and driving commercial excellence will help boost our momentum and deliver greater value for our clients and partners worldwide. Moreover, as a dual French and Swiss national, Edouard brings a vital cross-market, cross-cultural perspective that aligns with Criteo's European roots and global aspirations.
About Criteo
Criteo (NASDAQ: CRTO) operates as a global platform that connects the commerce ecosystem encompassing brands, agencies, retailers, and media owners. Known for its AI-powered advertising platform, Criteo enjoys unparalleled access to over one trillion dollars in annual commerce sales, allowing it to create powerful connections with consumers, inspire product discovery, and deliver highly personalized experiences.
With a vast network of clients and partnerships that span the globe, from retail to digital commerce, Criteo arms businesses with the technology, tools, and insights necessary to drive performance and growth. For anyone eager to understand how Criteo is transforming the landscape of digital advertising and commerce, learning more about their offerings is highly recommended.
Frequently Asked Questions
1. Who is Edouard Dinichert?
Edouard Dinichert is the newly appointed Chief Customer Officer at Criteo, effective December 1, 2025. He brings over 20 years of industry experience.
2. What is Dinichert's role at Criteo?
Dinichert will lead global sales for Performance Media and oversee operations, focusing on enhancing client success and commercial excellence.
3. What was Dinichert’s previous position before joining Criteo?
Before Criteo, Dinichert served as the Chief Revenue Officer at TripleLift, where he led significant growth in their business strategies.
4. What are Criteo's main services?
Criteo delivers an AI-powered advertising platform that connects brands, agencies, retailers, and media owners within the commerce ecosystem.
5. How does Criteo ensure client success?
Criteo focuses on innovative solutions, data analytics, and personalized experiences to drive measurable performance for clients.
